Is Owning a House Cleaning Business Profitable?
- Nate Jones, CPCU, ARM, CLCS, AU
- Aug 28
- 2 min read
If you're considering starting a house cleaning business, one of the first questions you’ll ask is: “Is it actually profitable?” The short answer is yes—with the right strategy, pricing, and protection, owning a cleaning business can be a reliable and scalable source of income.
At Wexford Insurance, we specialize in helping cleaning professionals protect their businesses with tailored insurance coverage. Whether you offer maid services, deep cleaning, Airbnb turnover cleaning, or office cleaning, this guide will help you understand the profit potential and how to set yourself up for success.
Why the House Cleaning Industry Is Growing
The demand for professional cleaning services is rising due to:
Busy lifestyles and dual-income households
Increased focus on hygiene and sanitation
Growth in short-term rentals and property management
🔗Read more: U.S. cleaning industry market trends
Revenue Potential by Service Type
Different cleaning niches offer different earning opportunities:
1. Deep Cleaning Services
Often priced higher due to time and labor intensity. Ideal for seasonal or one-time clients.
2. Maid Services
Recurring revenue from weekly or bi-weekly clients. Builds long-term relationships.
3. Airbnb & Short-Term Rental Cleaning
Fast-paced but consistent work. Often includes same-day turnovers and premium pricing.
4. Post-Construction / New Build Final Clean
High-paying jobs that require specialized equipment and attention to detail.
5. Office and Apartment Cleaning
Commercial contracts offer steady income and scalability.
What Affects Profitability?
To run a profitable cleaning business, consider these key factors:
1. Pricing Strategy
Charge based on service type, location, and frequency. Use flat rates or hourly pricing depending on the job.
2. Operational Efficiency
Route planning, scheduling software, and trained staff help reduce costs and increase output.
3. Customer Retention
Recurring clients are the backbone of profitability. Offer loyalty discounts or referral bonuses.
4. Insurance Protection
Unexpected accidents or property damage can be costly. Insurance helps you avoid financial setbacks.
Why Insurance Is Essential for Profitability
At Wexford Insurance, we help cleaning businesses find the right coverage to protect their income and reputation. Here are five types of insurance that support profitability:
Covers property damage or injury claims during cleaning jobs.
Protects your team and your business if an employee gets injured.
Covers vehicles used to transport staff and supplies.
Protects your cleaning gear from theft or damage.
Covers damage to your office, storage space, or any physical location you operate from—whether due to fire, theft, or natural disasters.
Final Thoughts
Yes, owning a house cleaning business can be profitable—especially if you choose the right niche, price your services strategically, and protect your business with insurance. Whether you're just starting out or scaling up, Wexford Insurance is here to help you stay protected and profitable.
Need help insuring your cleaning business?
Visit Wexford Insurance to explore our specialized insurance programs for cleaning professionals.
