How Do I Price My House Cleaning Services?
- Nate Jones, CPCU, ARM, CLCS, AU
- Aug 29
- 3 min read
If you're starting a house cleaning business, one of the first questions you'll ask is: How do I price my cleaning services profitably and competitively? Whether you're offering deep cleaning, maid services, Airbnb cleaning, or office cleaning, your pricing strategy plays a major role in your success.
At Wexford Insurance, we specialize in helping cleaning businesses get the right insurance coverage and business support. In this guide, we’ll walk you through how to price your house cleaning services—and how to protect your business with the right insurance.
Why Pricing Strategy Matters
Pricing isn’t just about covering costs—it’s about:
Attracting the right clients
Building trust and professionalism
Ensuring long-term profitability
Undervaluing your services can lead to burnout and financial strain, while overpricing can push away potential customers.
Step-by-Step Guide to Pricing Your House Cleaning Services
1. Calculate Your Costs
Start by identifying all your expenses:
Labor (your time or employee wages)
Cleaning supplies and equipment
Transportation and fuel
Marketing and advertising
Business insurance (like general liability, commercial auto, and workers compensation)
💡 Use a simple spreadsheet or accounting software to track your costs and determine your break-even point.
2. Research Local Market Rates
Check what other cleaning businesses in your area charge. Use platforms like:
HomeAdvisor
Angi
This helps you stay competitive and understand customer expectations.
3. Choose a Pricing Model
Common pricing models include:
Hourly Rate: Ideal for recurring or light cleaning jobs.
Flat Rate: Best for deep cleaning or move-in/move-out services.
Per Square Foot: Useful for commercial or large residential spaces.
Package Pricing: Bundle services for a set price (e.g., kitchen + bathroom + living room).
4. Adjust Based on Service Type
Different services require different pricing strategies:
Service Type | Suggested Pricing Model |
Deep Cleaning | Flat Rate |
Airbnb Turnover | Per Job or Package |
Office Cleaning | Per Square Foot |
Apartment Cleaning | Hourly or Flat Rate |
New Build Final Clean | Per Square Foot |
5. Include a Profit Margin
Add a profit margin—typically 20–40%—on top of your costs. This ensures your business remains sustainable and scalable.
Sample Pricing Breakdown
Let’s say you’re cleaning a 2-bedroom apartment:
Labor: 2 hours @ $25/hour = $50
Supplies: $10
Transportation: $5
Insurance & Overhead: $10
Total Cost: $75
Profit Margin (30%): $22.50
Final Price: $97.50 → Round to $100
How Insurance Affects Pricing
Having the right insurance protects your business and builds client trust. At Wexford Insurance, we help cleaning businesses get tailored coverage. Here’s what you should consider:
General Liability Insurance: Covers property damage or injury claims.
Commercial Auto Insurance: Protects vehicles used for business.
Workers Compensation: Required if you have employees.
Tools and Equipment Coverage: Safeguards your cleaning gear.
Commercial Property: Covers damage to your office or storage space.
Final Thoughts
Pricing your house cleaning services is a mix of math, market research, and strategy. By understanding your costs, choosing the right pricing model, and factoring in insurance, you’ll be well-positioned to grow a profitable cleaning business.
Ready to start out and need help with cleaning business insurance?
reach out to Wexford Insurance. We specialize in helping cleaning professionals get the coverage they need to operate confidently.
📞 Contact us at 317-942-0549 to speak with a cleaning insurance expert.
