How to Start a Flooring Contractor Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Sep 10
- 3 min read
Starting a flooring contractor business can be a profitable and rewarding venture—especially with the growing demand for residential and commercial flooring services. Whether you're planning to specialize in hardwood, epoxy, luxury vinyl plank, tile & stone, carpet, granite, or floor polishing, the key to success lies in proper planning, licensing, equipment, marketing, and insurance.
At Wexford Insurance, we specialize in helping flooring contractors protect their businesses with tailored flooring contractor insurance. We work with contractors across all flooring specialties to ensure they’re covered from day one.
Step-by-Step Guide to Starting a Flooring Contractor Business
1. Conduct Market Research
Understand your local market demand, competition, and pricing trends. Identify which flooring services are most in demand—such as epoxy coatings in commercial spaces or luxury vinyl plank in residential remodels.
💡 Read More: In-depth flooring business startup guide
2. Create a Business Plan
Outline your services, target market, pricing strategy, startup costs, and growth goals. Include financial projections and marketing plans to guide your operations and attract investors or lenders.
3. Choose a Legal Business Structure
Most flooring contractors start as a Limited Liability Company (LLC) for liability protection and tax flexibility. You’ll also need to:
Register your business name
Apply for an EIN (Employer Identification Number)
Open a business bank account
4. Get Licensed and Certified
Licensing requirements vary by state and municipality. You may need:
A general contractor’s license
Flooring-specific certifications
OSHA safety training
5. Purchase Tools and Equipment
Expect to invest $5,000–$15,000 in essential tools such as:
Power saws and nail guns
Moisture meters and laser levels
Seam rollers, trowels, and knee pads
Commercial-grade vacuums and polishers
💡 Read More: Startup101 flooring equipment guide
6. Develop a Marketing Strategy
To attract clients and grow your brand:
List your business on Google Business Profile
Use social media to showcase projects
Network with builders, interior designers, and property managers
Run targeted ads and email campaigns
Market Your Flooring Contractor Services with Contractor Back Office
Contractor Back Office helps flooring contractor businesses establish a professional brand by managing websites & SEO email & calendar management, and social media platforms. These services make it easier to showcase your past projects, share customer testimonials, and connect with potential clients online—boosting your credibility and helping you win more jobs.
7. Get Flooring Contractor Insurance
Protect your business with the right coverage:
General Liability Insurance – Covers property damage and injury claims
Workers’ Compensation Insurance – Required if you have employees
Commercial Auto Insurance – Covers vehicles used for transporting tools and materials
Tools & Equipment Coverage – Protects your gear on and off job sites
Commercial Property Insurance – Covers your office, warehouse, or showroom
At Wexford Insurance, we work with flooring contractors across specialties—from hardwood and epoxy to carpet, tile, and luxury vinyl plank—to provide insurance that fits your business. Our niche focus in contractor insurance means we understand your risks and help you stay protected while growing profitably.
Final Thoughts
Starting a flooring contractor business requires planning, investment, and a commitment to quality service. With the right tools, licenses, marketing, and insurance, you can build a profitable business that serves both residential and commercial clients.
Ready to launch your flooring business?
Contact Wexford Insurance. We’re here to help you protect what matters most.
