How Much Does It Cost to Start a Flooring Business?
- Nate Jones, CPCU, ARM, CLCS, AU
- Sep 10
- 3 min read
Starting a flooring business can be a rewarding venture, especially with the rising demand for hardwood, tile, epoxy, carpet, luxury vinyl plank, granite flooring, and polishing services. But before you begin installing floors, it’s important to understand the startup costs involved.
Whether you're launching a residential or commercial flooring company, this guide breaks down the essential expenses—from tools and equipment to insurance and marketing—so you can budget wisely and build a solid foundation for success.
Startup Costs for a Flooring Business: Key Expenses
The cost to start a flooring business typically ranges from $10,000 to $50,000, depending on your location, services offered, and business size. Here are the major cost categories to consider:
1. Tools and Equipment
To deliver professional flooring services, you'll need specialized tools such as:
Tile cutters, saws, polishers, buffers
Moisture meters, leveling tools
Adhesives, spacers, trowels
Safety gear (gloves, goggles, masks)
Estimated cost: $3,000–$10,000
2. Work Vehicle
A reliable van or truck is essential for transporting tools, materials, and crew.
Used work van: $10,000–$25,000
Branding and wrap: $1,000–$3,000
Estimated cost: $11,000–$28,000
3. Licensing and Certifications
Depending on your state or municipality, you may need:
Business license
Contractor’s license
Flooring certifications (optional but helpful)
Estimated cost: $500–$2,000
4. Marketing and Branding
To attract clients and build your brand, invest in:
Website design and SEO
Social media setup
Business cards and flyers
Estimated cost: $1,000–$5,000
Boost Your Brand Without the Overhead
As you invest in branding and marketing, managing the backend of your business can become overwhelming. Contractor Back Office helps fencing contractors stay on track by handling your website, email, calendar, and social media so you can focus on delivering quality service and building your reputation.
5. Flooring Materials
If you're supplying materials, initial inventory may include:
Hardwood, tile, carpet, epoxy kits
Adhesives, underlayment, grout
Estimated cost: $2,000–$10,000s
6. Labor and Payroll
If you plan to hire installers or helpers:
Wages, payroll taxes
Uniforms and training
Estimated cost: $2,000–$8,000/month (depending on team size)
7. Insurance for Flooring Contractors
Insurance is essential to protect your business, clients, and employees. At Wexford Insurance, we specialize in flooring contractor insurance tailored to your needs.
Coverage includes:
General Liability Insurance – Covers property damage or injury claims
Commercial Auto Insurance – Protects your work vehicle(s)
Commercial Property Insurance – Covers your office, warehouse, or equipment
Workers Compensation Insurance – Required if you have employees
Equipment Insurance – Covers tools and machinery from theft or damage
Estimated cost: $2,000–$6,000 annually
Total Estimated Startup Cost:
$10,500 to $51,000
This range depends on your location, business model, and whether you’re starting solo or hiring a team. Keep in mind that ongoing costs like fuel, payroll, materials, and insurance renewals will also affect your budget.
Final Thoughts
Starting a flooring business is an exciting opportunity, but it requires careful planning and financial investment. From tools and vehicles to marketing and insurance, each cost plays a role in building a successful operation. By understanding your startup expenses and securing the right coverage, you can protect your business from unexpected risks and position yourself for long-term growth.
At Wexford Insurance, we’re here to help flooring contractors like you get started with confidence. Whether you're installing hardwood, epoxy, tile, or luxury vinyl plank, our specialized insurance programs are designed to meet the unique needs of your business.
Contact Wexford Insurance today and speak with a specialist who understands your industry.
