How to Get Sales for Your Flooring Contractor Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Sep 10
- 3 min read
Whether you're just starting out or looking to grow your flooring contractor business, generating consistent sales is key to long-term success. From installing hardwood and tile to polishing concrete and laying luxury vinyl plank, your craftsmanship matters—but so does your ability to attract clients, win bids, and build lasting relationships.
In this guide, we’ll walk you through proven strategies to help flooring contractors boost sales, grow their client base, and scale their business. Plus, we’ll show you how Wexford Insurance can help protect your flooring business while you focus on growth.
1. Build a Professional Website with SEO
Your website is your digital storefront. Make sure it:
Highlights your services (e.g., hardwood, epoxy, tile, carpet)
Includes high-quality project photos
Features client testimonials
Is optimized for local SEO (e.g., “flooring contractor in [your city]”)
Has clear calls to action like “Request a Quote” or “Schedule a Consultation”
2. Leverage Social Media Marketing
Before-and-after photos
Time-lapse videos of installations
Client reviews and behind-the-scenes content
Educational tips about flooring care
3. Get Listed on Local Directories
Make sure your business is listed on:
Angi (formerly Angie’s List)
Houzz
These platforms help you get found when homeowners or property managers search for flooring services.
4. Network with Builders, Realtors, and Interior Designers
Form partnerships with professionals who regularly need flooring services. Offer:
Referral incentives
Joint marketing campaigns
Exclusive pricing for repeat business
5. Bid on Commercial Projects
Register with platforms like:
Blue Book Network
These sites list commercial flooring projects you can bid on. Make sure your proposals are professional, competitive, and backed by proper insurance.
6. Ask for Referrals and Reviews
Happy clients are your best salespeople. After completing a job:
Ask for a Google review
Offer a referral discount
Send a follow-up email thanking them and asking for future business
7. Offer Maintenance Plans and Upsells
Don’t stop at installation. Offer:
Floor polishing packages
Seasonal maintenance plans
Upgrades to premium materials
This increases your average sale and builds long-term client relationships.
8. Protect Your Business with the Right Insurance
Clients and commercial partners often require proof of insurance before awarding contracts. At Wexford Insurance, we specialize in flooring contractor insurance tailored to your business.
Coverage includes:
General Liability Insurance – Protects against property damage or injury claims
Commercial Auto Insurance – Covers your work vehicle(s)
Commercial Property Insurance – Protects your office, warehouse, or equipment
Workers Compensation Insurance – Required if you have employees
Equipment Insurance – Covers tools and machinery from theft or damage
Boost Your Sales With Contractor Back Office
To help manage your fence contracting business business more efficiently, consider using Contractor Back Office. We specialize in contractor support services like invoicing, scheduling, CRM, and social media management—giving you more time to focus on growing your business.
Why Work With Wexford Insurance?
Wexford Insurance is a niche-focused agency serving the construction and contracting industry. We work with top-rated insurance carriers to help flooring businesses find the right coverage at competitive rates. Whether you're installing hardwood, epoxy, tile, or luxury vinyl plank, we understand your risks—and we’re here to protect your business.
Final Thoughts
Growing a flooring contractor business takes more than skill—it takes strategy. By investing in marketing, networking, bidding, and customer retention, you can build a steady stream of sales and scale your business with confidence.
And with Wexford Insurance by your side, you’ll have the protection you need to win bigger jobs and grow without worry.
Contact Wexford Insurance today and speak with a specialist who understands your industry.
