How to Get Sales for a Painting Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Oct 8
- 3 min read
Growing a painting contractor business takes more than just skill with a brush—it requires a smart sales strategy. Whether you're just starting out or looking to expand, attracting new clients and closing deals is key to building a profitable and sustainable painting business.
In this guide, we’ll walk through proven strategies to help you generate leads, convert prospects, and grow your painting business with confidence.
1. Build a Professional Online Presence
Your website is your digital storefront. Make sure it includes:
Clear service descriptions (residential, commercial, specialty)
High-quality before-and-after photos
Customer testimonials
A contact form or booking system
Also, claim and optimize your Google Business Profile to appear in local searches.
2. Leverage Local SEO and Content Marketing
Use keywords like “painting contractor near me” and “interior painting services” on your website and blog. Write helpful content such as:
“How to choose a painting contractor”
“Best paint types for commercial buildings”
“Painting business tips for homeowners”
3. Get Listed on Contractor Platforms
Sign up for platforms where homeowners and businesses search for painters:
Angi
HomeAdvisor
These platforms help you get discovered and build credibility through reviews.
4. Network with Local Businesses and Realtors
Partner with:
Property managers and real estate agents
Interior designers and home stagers
General contractors and builders
Offer referral incentives or bundle services to make your business more attractive.
5. Use Social Media to Showcase Your Work
Post regularly on platforms like Facebook and Instagram:
Share project photos and time-lapse videos
Run local promotions or giveaways
Use hashtags like #PaintingContractor or #HomeImprovement
6. Offer Free Estimates and Competitive Bids
Make it easy for potential clients to get a quote. Use estimating software to create professional proposals and respond quickly to inquiries.
7. Protect Your Business with Insurance
Clients are more likely to hire insured contractors. At Wexford Insurance, we specialize in painting contractor insurance that helps you win more jobs and operate with confidence.
Recommended coverage includes:
General Liability Insurance – Protects against property damage and injury claims
Workers Compensation Insurance – Required if you hire employees
Commercial Auto Insurance – Covers vehicles used for transporting tools and paint
Commercial Property Insurance – Protects your office or storage space
Equipment Insurance – Covers tools and gear from theft or damage
Boost Your Painting Business Sales with Contractor Back Office
Running a painting business takes more than just skill with a brush—it requires smart marketing, strong client outreach, and efficient operations. When those areas fall behind, your growth can stall. Contractor Back Office helps painting contractors build a professional brand, attract consistent work, and streamline their business with expert digital tools.
Our Services Include:
Final Thoughts
Getting sales for your painting business requires a mix of online visibility, local networking, and professional presentation. By building trust, showcasing your work, and maintaining proper insurance, you’ll position your painting contractor business for long-term success.
Wexford Insurance is here to help you protect and grow your painting business with coverage tailored to contractors. 👉 Contact Wexford Insurance today.
