How to Start a Painting Business in 2025
- Nate Jones, CPCU, ARM, CLCS, AU
- Oct 8
- 3 min read
Starting a painting business can be a profitable and scalable venture, especially with the growing demand for residential, commercial, and industrial painting services. Whether you're a skilled painter ready to go solo or an entrepreneur entering the trades,
this guide will walk you through the essential steps to launch your painting contractor business successfully.
Step 1: Define Your Painting Services
Start by identifying the types of painting services you’ll offer:
Residential painting (interior/exterior)
Commercial painting (offices, retail spaces)
Industrial painting (warehouses, factories)
Specialty services (faux finishes, cabinet refinishing, pressure washing)
Step 2: Register Your Business and Get Licensed
Choose a business name and register it with your local or state government. Depending on your location, you may need:
A contractor’s license
A business license
EPA certification for lead-safe practices (for older homes)
👉Explore EPA Lead-Safe Certification
Step 3: Purchase Essential Painting Equipment
Start with the basics:
Brushes, rollers, trays, drop cloths
Ladders and scaffolding
Paint sprayers
Safety gear (gloves, goggles, respirators)
Vehicle for transporting equipment
👉 Explore Professional painting equipment
Step 4: Build a Brand and Online Presence
Create a professional image:
Logo and business cards
Website with service descriptions and contact info
Social media profiles (Facebook, Instagram, LinkedIn)
Google Business Profile for local visibility
Step 5: Get Painting Contractor Insurance
Protect your business from risks with the right insurance. At Wexford Insurance, we specialize in coverage for painting contractors.
Essential policies include:
General Liability Insurance – Covers property damage and injury claims
Workers Compensation Insurance – Required if you hire employees
Commercial Auto Insurance – Covers vehicles used for business
Commercial Property Insurance – Protects your office or storage space
Equipment Insurance – Covers tools and gear from theft or damage
Step 6: Market Your Painting Business
Use both online and offline strategies:
SEO-optimized website and blog content
Local ads and flyers
Referrals and word-of-mouth
Listing on contractor platforms like Angi or Thumbtack
Market Your Painting Business with Contractor Back Office
Wondering how to attract more clients and stand out in your local market? Contractor Back Office helps painting contractors grow with expert digital tools and support.
Our Services Include:
Website Design & Management– Showcase your services, certifications, and past projects
SEO Optimization– Get found by homeowners, property managers, and commercial clients online
Social Media Management– Share before/after photos, painting tips, and engage with your community
Bookkeeping Services – Keep your finances organized and ready for tax season
CRM Management– Track leads, manage client relationships, and follow up with ease
Bids & Estimates– Send accurate, professional proposals that win jobs
Step 7: Bid on Jobs and Build a Client Base
Start small and build your reputation:
Offer competitive pricing and quality work
Use estimating software to create professional bids
Ask for reviews and testimonials after each job
Final Thoughts
Starting a painting business requires planning, tools, and protection. By offering quality services, building a strong brand, and securing proper insurance, you’ll be ready to grow your painting contractor business with confidence.
Wexford Insurance is here to help you protect your painting business with specialized coverage tailored to contractors.
👉 Contact Wexford Insurance to learn more.
