How to Get Sales for a Janitorial Business

Nate Jones, CPCU, ARM, CLCS, AU
Sep 26
2 min read

Updated: Sep 29

Starting a janitorial business is a great way to enter the service industry—but growing it requires more than just great cleaning skills. To build a profitable and sustainable company, you need a strategy to consistently attract new clients and win long-term contracts.

At Wexford Insurance, we specialize in helping janitorial businesses protect their operations with tailored insurance programs. In this guide, we’ll show you how to get sales for your janitorial business using proven marketing, networking, and operational strategies.

1. Define Your Ideal Client

Before you start selling, know who you’re selling to. Janitorial businesses can serve:

Office buildings
Apartment complexes
Retail stores
Industrial facilities
Post-construction sites
Residential homes

2. Build a Professional Online Presence

Your website is your digital storefront. Make sure it includes:

Services offered (e.g., commercial cleaning, disaster clean-up, final cleaning)
Service areas
Certifications and insurance coverage
Contact form or booking system

3. Use Local SEO to Get Found Online

Optimize your website and Google Business Profile with keywords like:

“Commercial cleaning services near me”
“Office janitorial company [city name]”
“Apartment turnover cleaning [region]”

4. Network with Property Managers and Local Businesses

Build relationships with:

Apartment building managers
Office park administrators
Construction companies
Real estate agents

Offer free walkthroughs, sample cleanings, or referral incentives to get your foot in the door.

💡 Explore more at ISSA for industry networking opportunities.

5. Use Social Media to Build Trust

Cleaning tips
Safety advice
Before-and-after photos
Client testimonials

💡Read More: ZenMaid for social media scheduling tools.

6. Offer Competitive Pricing and Clear Proposals

Clients want transparency. Create professional proposals that include:

Scope of work
Frequency of service
Pricing breakdown
Insurance coverage details

7. Highlight Your Insurance Coverage

Clients feel more confident hiring a company that’s properly insured. At Wexford Insurance, we help janitorial businesses find coverage that includes:

Boost Your Janitorial Business Sales with Contractor Back Office

Growing a janitorial business takes more than great cleaning—it requires visibility, trust, and smooth operations. Contractor Back Office helps you attract clients and streamline tasks so you can focus on delivering top-quality services.

Our Services Include:

Conclusion

Getting sales for your janitorial business takes a mix of smart marketing, strong relationships, and professional presentation. By building trust, showcasing your services, and protecting your business with the right insurance, you’ll be well-positioned to grow.

At Wexford Insurance, we specialize in janitorial business insurance tailored to your services. Ready to protect your business and win more contracts?

Contact us today to get started.