How to Get Sales for a House Cleaning Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Aug 28
- 3 min read
Starting a house cleaning business is one thing—getting consistent sales is another. Whether you offer deep cleaning, maid services, or Airbnb turnover cleaning, attracting and retaining clients is key to building a profitable and sustainable business.
At Wexford Insurance, we help cleaning professionals protect their businesses with tailored insurance coverage. In this guide, we’ll show you how to generate sales for your house cleaning business and grow your client base with confidence.
1. Define Your Ideal Customer
Start by identifying who you want to serve:
Busy families needing weekly maid service
Property managers needing Airbnb cleaning
Contractors needing post-construction final cleans
Offices needing regular commercial cleaning
Knowing your niche helps you tailor your messaging and services.
2. Build a Professional Online Presence
Your website is your digital storefront. Make sure it includes:
Clear service descriptions
Online booking or contact form
Testimonials and reviews
SEO keywords like “house cleaning near me” or “maid service in [your city]”
3. Get Listed on Local Directories
Make it easy for customers to find you:
Optimize your listings with photos, service details, and keywords.
4. Offer Promotions and Referral Incentives
Encourage word-of-mouth marketing with:
First-time customer discounts
Referral bonuses for existing clients
Loyalty programs for recurring services
🧠 Tip: Track promotions to see which ones convert best.
5. Network Locally and Partner Strategically
Build relationships with:
Realtors and property managers
Contractors and builders
Local businesses and offices
Offer bundled services or exclusive rates for partners.
6. Use Social Media to Showcase Your Work
Post before-and-after photos, cleaning tips, and client testimonials on:
Instagram
Facebook
TikTok
LinkedIn (for commercial cleaning)
Engage with followers and respond to inquiries quickly.
7. Protect Your Business with Insurance
Clients are more likely to hire insured cleaning professionals. At Wexford Insurance, we specialize in house cleaning business insurance for residential and commercial services.
Here are five types of coverage that build trust and protect your business:
Covers property damage and injury claims.
Protects employees in case of work-related injuries.
Covers vehicles used for transporting staff and supplies.
Protects your cleaning gear from theft or damage.
Covers damage to your office or storage space.
Boost Sales With Contractor Back Office
Contractor Back Office empowers house cleaning businesses to grow their customer base by handling essential digital tasks like website management, SEO, and social media engagement. By maintaining a professional online presence and streamlining client communication, they help you showcase your services, build trust through reviews, and attract new leads effectively.
Final Thoughts
Getting sales for your house cleaning business takes strategy, consistency, and professionalism. From building your brand to networking locally and offering promotions, every step helps you grow. And with the right insurance, you’ll be ready to take on bigger clients and protect your business from unexpected risks.
Need help insuring your cleaning business?
Visit Wexford Insurance or call us at 317-942-0549 to explore our specialized insurance programs for cleaning professionals.
