How to Get Sales for a Fence Contracting Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Sep 9
- 3 min read
Whether you're just starting out or looking to grow your existing fence contracting business, increasing sales is essential for long-term success. From residential fencing to commercial and security fence installations, the key to growth lies in building a strong brand, generating leads, and converting those leads into loyal customers.
At Wexford Insurance, we help fence contractors protect their businesses with tailored fence contractor insurance. But we also understand that protection is only part of the equation—growth starts with sales.
1. Build a Professional Online Presence
Most customers begin their search for contractors online. Make sure your business is easy to find and looks credible.
Create a mobile-friendly website with service pages, testimonials, and a gallery of past projects
Set up and optimize your Google Business Profile
Use SEO keywords like “fence installation near me” or “commercial fence contractor in [your city]”
Encourage satisfied customers to leave reviews
2. Use Local Advertising and Community Outreach
While digital marketing is powerful, don’t overlook traditional methods:
Distribute flyers in neighborhoods with aging or damaged fences
Partner with real estate agents, landscapers, and home builders
Attend local home shows, trade expos, and community events
Offer referral incentives to past clients
3. Leverage Social Media to Showcase Your Work
Platforms like Facebook, Instagram, and even TikTok are great for visual businesses like fencing. Post:
Before-and-after photos
Time-lapse videos of installations
Customer testimonials
Seasonal promotions or limited-time offers
Use local hashtags and geotags to reach nearby homeowners and businesses.
4. Improve Your Bidding and Proposal Strategy
Winning more jobs often comes down to how you present your bids:
Respond quickly to inquiries
Provide clear, professional estimates
Offer tiered pricing options (basic, premium, custom)
Emphasize your licensing and insurance coverage to build trust
5. Upsell and Cross-Sell Services
Boost your average job value by offering:
Decorative upgrades (e.g., lattice tops, custom gates)
Maintenance or repair packages
Add-ons like railing or pool fencing
Emergency or seasonal services
6. Expand into Commercial and Government Contracts
Commercial fencing jobs are larger and more profitable. To break into this market:
Boost Your Sales With Contractor Back Office
To help manage your fence contracting business business more efficiently, consider using Contractor Back Office. We specialize in contractor support services like invoicing, scheduling, CRM, and social media management—giving you more time to focus on growing your business.
Why Choose Wexford Insurance?
Wexford Insurance is a niche-focused agency serving the construction and contracting industry. We specialize in fence contractor insurance, offering coverage tailored to your services—whether you install wood, vinyl, chain-link, aluminum, steel, railing, or pool fencing. We help you meet client requirements, protect your assets, and operate with confidence. We provide the following insurances:
Final Thoughts
Getting more sales for your fence contracting business requires a mix of digital marketing, local outreach, smart bidding, and strong client relationships. With the right strategies—and the right insurance—you can grow your business with confidence and consistency.
