How Do I Price My Fence Contracting Services?
- Nate Jones, CPCU, ARM, CLCS, AU
- Sep 10
- 3 min read
Pricing your fence contracting services correctly is essential to running a profitable and competitive business. Whether you're installing residential wood fences, commercial chain link barriers, or high-end aluminum railings, your pricing strategy must reflect your costs, market demand, and business goals.
At Wexford Insurance, we specialize in helping fence contractors protect their businesses with tailored fence contractor insurance. In this guide, we’ll walk you through how to price your fence installation services effectively—so you can win more jobs and grow your business.
Key Factors That Influence Fence Installation Pricing
1. Material Costs
Material selection is one of the biggest pricing variables. Here's a breakdown of average costs per linear foot:
Chain link fencing: $5–$15 per foot
Wood picket fencing: $10–$36 per foot
Wood privacy fencing: $13–$45 per foot
Vinyl fencing: $15–$55 per foot
Aluminum fencing: $20–$55 per foot
These prices include installation and vary based on style, height, and finish. For more detailed breakdowns, check out this fence cost guide
💡 Tip: Always include a buffer for material waste (typically 10%) and price fluctuations.
2. Labor Costs
Labor typically ranges from $5 to $15 per linear foot, depending on complexity and location. This translates to $50–$70 per hour per crew member.
Factors affecting labor costs include:
Terrain and site prep
Fence height and style
Number of gates and posts
Local wage rates
💡 Tip: Track labor hours per job to refine future estimates and avoid underbidding.
3. Overhead Expenses
Include all indirect costs in your pricing:
Equipment maintenance and fuel
Marketing and advertising
Office or storage space
Insurance premiums
4. Profit Margin
A healthy profit margin ensures sustainability. Most fence contractors aim for a 20–40% markup on total costs. Adjust based on:
Local competition
Job complexity
Business growth goals
Pricing Models for Fence Contractors
1. Per Linear Foot Pricing
This is the most common method. It’s easy to quote and compare. Use average costs based on material and labor.
2. Project-Based Pricing
Ideal for custom or complex jobs. Quote a flat rate based on total materials, labor, and time.
3. Tiered Pricing Packages
Offer packages (basic, premium, deluxe) to appeal to different customer budgets and upsell services.
Competitive Bidding Tips
To win more contracts:
Research local competitors’ pricing
Offer detailed, professional estimates
Highlight your experience and certifications
Include insurance coverage as a value-add
💡 Explore cost-saving strategies for contractors in this NAHB guide
Insurance Considerations in Pricing
When pricing your services, don’t overlook insurance—it’s a critical part of your overhead. Fence contractors need coverage for:
General Liability Insurance – Covers property damage or injury claims.
Workers’ Compensation Insurance – Required if you have employees.
Commercial Auto Insurance – Covers vehicles used for transporting materials and crews.
Tools and Equipment Coverage – Protects against theft or damage.
Commercial Property Insurance – Covers your office, warehouse, or storage yard.
Why Wexford Insurance Is the Right Partner
At Wexford Insurance, we don’t just offer generic policies—we specialize in fence contractor insurance tailored to your business. Whether you install residential, commercial, vinyl, wood, aluminum, steel, railing, or pool fencing, we understand the specific risks and coverage needs of your trade. Our niche focus in the construction and contracting industry means we work directly with insurance carriers who offer competitive rates and comprehensive protection.
Final Thoughts
Pricing your fence contracting services isn’t just about covering costs—it’s about building a sustainable, profitable business. By understanding your expenses, market, and value proposition, you can confidently set prices that attract customers and grow your bottom line.
If you're starting a fence contracting business and need help with insurance, contact Wexford Insurance. We specialize in helping contractors like you protect what matters most.
