How Do I Price My Interior Design Services?
- Nate Jones, CPCU, ARM, CLCS, AU
- Sep 4
- 2 min read
Pricing your interior design services can be one of the most challenging aspects of running a successful business. Whether you're just starting out or refining your pricing strategy, finding the right balance between profitability, transparency, and client satisfaction is key.
At Wexford Insurance, we specialize in helping interior designers, home stagers, and design-build professionals protect their businesses with tailored insurance solutions. In this guide, we’ll walk you through proven pricing models, best practices, and how to ensure your pricing supports long-term growth.
Why Pricing Matters in Interior Design
Your pricing structure affects:
Client perception
Profit margins
Project scope
Cash flow
A well-thought-out pricing model helps you avoid undercharging, scope creep, and burnout—while building trust and professionalism.
Popular Interior Design Pricing Models
1. Hourly Rate
Charge for every hour worked—designing, sourcing, meetings, travel, etc.
Pros: Accurate compensation for time
Cons: Clients may feel uncertain about final costs
💡 External Link Opportunity: Interior Design Hourly Rate Guide
2. Flat Fee (Per Room or Project)
Set a fixed price based on estimated hours and scope.
Pros: Predictable for clients
Cons: Risk of undercharging if scope expands
💡Read more: Flat Fee Pricing Tips
3. Percentage of Project Cost
Charge 10–30% of the total project budget.
Pros: Scales with project size
Cons: Requires clear budget tracking
4. Cost-Plus or Markup on Purchases
Earn a commission on furniture, fixtures, and décor sourced for clients.
Pros: Adds revenue
Cons: Must be disclosed transparently
💡 Read more: Markup Ethics in Design
5. Hybrid Model
Combine flat fee for design phase + hourly for project management.
Pros: Flexible and fair Cons: Requires clear contracts and communication
Best Practices for Pricing Interior Design Services
Define your scope clearly in contracts to avoid scope creep
Include revision limits and hourly charges for extras
Audit your rates annually to stay competitive
Offer tiered packages for different client budgets
Use retainers for long-term projects or ongoing support
💡Read more: Interior Design Contract Essentials
Protect Your Interior Design Business with Insurance
Pricing is just one part of running a successful business. Insurance protects your income, assets, and reputation.
At Wexford Insurance, we offer specialized coverage for interior designers, including:
🛡️ Interior Design Business Insurance Options
General Liability Insurance – Covers third-party injuries and property damage
Commercial Auto Insurance – Protects vehicles used for business
Commercial Property Insurance – Covers your office, studio, or showroom
Workers Compensation Insurance – Required if you have employees
Tools and Equipment Insurance – Covers laptops, design software, and décor inventory
Final Thoughts
Pricing your interior design services isn’t just about numbers—it’s about positioning your brand, communicating value, and ensuring profitability. By choosing the right pricing model and protecting your business with insurance, you’ll be set up for long-term success.
Wexford Insurance is here to support your journey with tailored coverage for creative professionals.
👉 Contact Wexford Insurance today to protect your design business.
