How to Get Sales for an Interior Design Business
- Nate Jones, CPCU, ARM, CLCS, AU
- 4 days ago
- 3 min read
Starting or growing an interior design business is exciting—but generating consistent sales is where the real challenge begins. Whether you specialize in residential design, commercial spaces, staging, or new home construction, attracting clients and closing deals requires a strategic approach.
At Wexford Insurance, we help interior designers protect their businesses with tailored insurance solutions. But we also understand that sales growth is key to long-term success. This guide will walk you through proven strategies to get more clients, build your sales pipeline, and grow your interior design business.
1. Define Your Niche and Ideal Client
Before you market your services, get clear on who you serve. Are you focused on luxury residential design, commercial office spaces, or home staging for real estate agents? Defining your niche helps you tailor your messaging and attract the right clients.
2. Build a Professional Website
Your website is your digital storefront. It should showcase your portfolio, explain your services, and include a clear call-to-action (CTA) for consultations or quotes. Make sure it’s mobile-friendly and optimized for search engines.
3. Leverage Social Media and Visual Platforms
Interior design is highly visual—use platforms like Instagram, Pinterest, and Houzz to share your work, behind-the-scenes content, and client testimonials. Engage with followers and use hashtags to increase visibility.
4. Network with Real Estate Agents and Builders
Form partnerships with professionals who can refer clients to you. Real estate agents, home builders, and renovation contractors often need design services and can be valuable referral sources.
5. Offer Free Consultations or Design Audits
Lower the barrier to entry by offering a free initial consultation or a mini design audit. This gives potential clients a taste of your expertise and builds trust.
6. Collect and Showcase Testimonials
Social proof is powerful. Ask satisfied clients for reviews and display them on your website, social media, and marketing materials. Video testimonials are especially effective.
7. Use Email Marketing to Stay Top-of-Mind
Build an email list and send regular newsletters with design tips, project highlights, and seasonal promotions. This keeps your brand in front of potential clients and encourages repeat business.
8. Attend Local Events and Trade Shows
Participate in home expos, design fairs, and networking events to meet potential clients and showcase your work. Bring business cards, brochures, and a tablet with your portfolio.
9. Invest in SEO and Google My Business
Optimize your website for keywords like “interior designer near me” or “home staging services.” Claim and update your Google My Business profile to appear in local search results.
10. Protect Your Business with Insurance
As you grow your client base, it’s crucial to protect your business from unexpected risks. Insurance adds credibility to your brand and ensures you’re covered in case of disputes, accidents, or property damage.
At Wexford Insurance, we help interior designers secure:
Grow Your Interior Design Sales with Contractor Back Office
Contractor Back Office helps interior design businesses attract more clients by managing websites, business calls , and social media platforms. These tools make it easier to showcase your portfolio, promote design projects, and engage with potential customers—helping you build a professional brand that drives inquiries and repeat business.
Final Thoughts
Getting sales for your interior design business takes more than talent—it requires marketing, networking, and strategic planning. By implementing these tactics and protecting your business with the right insurance, you’ll be well-positioned for long-term growth.
Ready to grow your interior design business?
Contact Wexford Insurance for coverage tailored to your creative services.
