Framing Contractor Marketing Strategies to Win More Clients
- Nate Jones, CPCU, ARM, CLCS, AU
- Dec 2, 2025
- 2 min read
In the competitive world of residential and new home construction, marketing is essential for framing contractors to win more clients. A strong marketing strategy helps build brand visibility, establish credibility, and generate consistent leads.
This guide provides actionable marketing strategies to grow your framing business and secure more projects.
Build a Professional Online Presence
A professional online presence makes it easy for potential clients to find and trust your business.
Tips for Online Marketing
Website: Showcase your services, crew, and past projects
SEO Optimization: Use keywords like “framing contractor near me” or “residential framing services” to rank in search engines
Google Business Profile: Keep your profile updated with photos, services, and client reviews
Social Media: Share project updates on Instagram, Facebook, and LinkedIn to engage potential clients
Struggling to build a professional online presence? Contractor Back Office is here to help. We provide Social Media Marketing, SEO, and custom website design to make your business stand out. Visit our website today and discover how we can boost your visibility and drive growth.
Leverage Referrals and Networking
Word-of-mouth remains one of the most effective ways to get framing jobs.
Strategies to Boost Referrals
Maintain strong relationships with builders and general contractors
Ask satisfied clients for referrals and testimonials
Join local builder associations or trade groups
Attend construction trade shows and networking events
Utilize Local Advertising
Targeting your local market can help generate high-quality leads.
Effective Local Marketing Channels
Direct mail campaigns to developers or homeowners
Local construction or builder directories
Sponsorship of community events or home improvement expos
Paid local search advertising (Google Ads or social media ads)
Offer Value-Added Services and Promotions
Differentiating your services can make your business more attractive to clients.
Ideas to Stand Out
Bundle framing services (walls + trusses) for discounted pricing
Offer seasonal promotions for new home construction or remodeling
Provide quick turnaround times or priority scheduling
Showcase Your Work
Visual proof of your capabilities builds credibility and attracts clients.
Ways to Showcase Your Work
High-quality photos of past projects on your website and social media
Time-lapse videos of framing projects
Customer testimonials and case studies
Protect Your Business with Insurance
Marketing your services and winning clients also comes with responsibility. Builders often require proof of insurance before awarding projects.
Essential Insurance for Framing Contractors
Final Thoughts
Effective marketing is essential for framing contractors to win more clients and grow their business. By building a professional online presence, leveraging referrals, using local advertising, showcasing your work, and protecting your business with insurance, you can generate consistent leads and increase revenue.
Contact Wexford Insurance today.
