What Printing Equipment Should I Buy First?
- Nate Jones, CPCU, ARM, CLCS, AU
- 6 days ago
- 2 min read
Starting a printing business is exciting, but one of the biggest questions new owners face is: What equipment should I buy first? The right equipment depends on the type of printing services you plan to offer—digital printing, offset printing, screen printing, or large-format printing.
Choosing wisely can save you money and set your business up for success.
Why Choosing the Right Equipment Matters
Printing equipment is a major investment. Buying the wrong machines can lead to wasted capital and operational inefficiencies. Start with essential equipment that matches your business model and customer demand.
Essential Printing Equipment for Startups
1. Digital Printer
Ideal for short runs and quick turnaround jobs. Digital printers are versatile and perfect for small businesses starting out.
Cost Range: $5,000 – $50,000
Best For: Business cards, flyers, brochures
2. Large-Format Printer
If you plan to offer banners, posters, and signage, a large-format printer is a must.
Cost Range: $10,000 – $100,000
Best For: Marketing displays, event signage
3. Screen Printing Setup
Great for apparel and promotional items.
Cost Range: $2,000 – $20,000
Best For: T-shirts, tote bags, branded merchandise
4. Cutting and Finishing Equipment
Includes trimmers, guillotines, and binding machines for professional finishing.
Cost Range: $1,000 – $10,000
5. Design Software
Programs like Adobe Creative Suite are essential for creating print-ready files.
Cost Range: $50 – $80/month
Other Considerations
Space Requirements: Ensure your location can accommodate equipment.
Maintenance Costs: Factor in ongoing service and repairs.
Insurance Coverage: Protect your investment with equipment insurance.
Insurance You Need for Your Printing Business
Buying equipment is only half the battle—protecting it is just as important. Here are the key insurance policies every printing business should have:
Covers third-party bodily injury and property damage claims. For example, if a client slips in your shop or you damage their property during delivery, this policy protects you.
Protects your building, printing equipment, and inventory against risks like fire, theft, and vandalism. Given the high cost of printing machines, this coverage is essential.
Specifically covers your printing presses, cutters, and other machinery against breakdowns or accidental damage. This minimizes downtime and repair costs.
Required if you have employees. It covers medical expenses and lost wages for workers injured on the job.
If you use vehicles for deliveries or client visits, this policy covers accidents, property damage, and liability claims.
Tips for Buying Printing Equipment
Start small and scale as demand grows.
Consider leasing equipment to reduce upfront costs.
Buy from reputable suppliers with service support.
Final Thoughts
The first equipment you buy should align with your target market and services. Start with versatile machines like digital printers and expand as your business grows. And don’t forget—protect your investment with the right insurance.
At Wexford Insurance, we specialize in coverage for printing businesses.
Contact us today.
