Top 10 Marketing Strategies for Daycare Owners
- Nate Jones, CPCU, ARM, CLCS, AU
- Dec 2, 2025
- 3 min read
Effective marketing is essential for attracting new families and growing your daycare business. With competition in the childcare industry increasing, a strong marketing plan helps you stand out and build a loyal client base.
Here are the top 10 marketing strategies every daycare owner should consider.
1. Optimize Your Website for Local SEO
Your website is often the first point of contact for parents:
Ensure mobile-friendly design
Include location-specific keywords like “daycare near me”
Add clear service descriptions, hours, and tuition information
Include testimonials and a blog for SEO-rich content
2. Claim and Optimize Your Google Business Profile
A strong Google Business presence helps parents find you quickly:
Add accurate address, hours, and photos
Respond to reviews promptly
Post updates about events or programs
Tip: Encourage satisfied parents to leave reviews, boosting credibility.
3. Leverage Social Media Marketing
Social media helps engage your community:
Use Facebook and Instagram to post photos, videos, and announcements
Run targeted paid ads for local parents
Join parent groups or local community pages to increase visibility
4. Offer Referral Programs
Encourage current families to bring in new clients:
Offer tuition discounts for referrals
Provide small gifts or rewards for successful referrals
Highlight referral program in newsletters and on your website
5. Attend Community Events
Connect with local families face-to-face:
Host open houses or community workshops
Sponsor local events or charity drives
Participate in fairs and school events
Being active in your community increases trust and brand awareness.
6. Create Engaging Content
Share valuable information to demonstrate expertise:
Blog posts on child development, parenting tips, or seasonal activities
Videos showing your daycare environment, staff, or special programs
Email newsletters with updates and helpful resources
7. Use Paid Advertising
Paid campaigns help attract targeted leads:
Google Ads for location-based searches
Facebook and Instagram ads targeting parents in your area
Retargeting ads for website visitors who haven’t enrolled yet
8. Highlight Unique Programs
Showcase what sets your daycare apart:
Specialized curriculum (STEM, arts, Montessori)
Extracurricular activities or summer camps
Extended care or flexible schedules
Transportation services
Unique offerings justify higher tuition and attract parents seeking specialized programs.
9. Maintain Excellent Reviews and Testimonials
Positive feedback builds trust:
Ask parents to leave Google or social media reviews
Feature testimonials on your website and brochures
Address concerns promptly and professionally
Market Your Business with Contractor Back Office
Contractor Back Office helps you build a powerful brand, attract high-quality clients, and streamline your operations so you can focus on what you do best—delivering exceptional work.
Our Services Include:
10. Protect Your Reputation with Insurance
Marketing is important, but protecting your daycare is equally essential:
Final Thoughts
Marketing your daycare effectively requires a mix of digital strategies, community engagement, referrals, and strong brand reputation. By implementing these 10 strategies and protecting your business with Wexford Insurance, you can increase enrollments, build trust with parents, and ensure long-term success for your daycare.
Contact us today.
