Daycare Startup Checklist: Everything You Need to Know
- Nate Jones, CPCU, ARM, CLCS, AU
- Dec 2, 2025
- 2 min read
Starting a daycare requires careful planning, attention to regulations, and preparation to ensure both compliance and profitability. This startup checklist covers all the essential steps, from licensing and staffing to marketing and insurance, helping you launch your daycare with confidence.
1. Research and Planning
Before you open, define your daycare vision and business strategy:
Identify your target market (age groups, families, neighborhoods)
Analyze local demand and competitors
Choose daycare type: in-home, center-based, preschool, after-school, or specialized program
Draft a preliminary business plan with goals, services, and revenue projections
Tip: Resources like Child Care Aware provide helpful market data.
2. Licensing and Permits
Compliance is mandatory to operate legally:
Obtain state daycare license
Meet zoning and occupancy requirements
Complete fire, health, and safety inspections
Submit staff background checks and certifications
Renew licenses as required by your state
Check state Department of Children and Families website for exact requirements.
3. Facility Setup
Your daycare environment must be safe and functional:
Choose a location that meets licensing standards
Install safety equipment: gates, smoke detectors, fire extinguishers
Set up classrooms, nap areas, and play zones
Arrange outdoor playgrounds or recreational spaces
Purchase furniture and storage solutions
4. Staff Recruitment and Training
Your staff impacts quality and compliance:
Hire qualified teachers and assistants
Ensure staff-to-child ratios meet state requirements
Provide CPR, first aid, and ECE certification training
Schedule ongoing professional development
5. Curriculum and Supplies
Prepare materials for daily activities:
Age-appropriate learning materials and toys
Educational curriculum (STEM, arts, language, physical development)
Meals, snacks, and cleaning supplies
Office equipment for administration and recordkeeping
6. Marketing and Enrollment
Attract families and build your client base:
Create a professional website with SEO optimization
Utilize social media for local engagement
Run online ads targeting parents in your area
Offer referral programs and special promotions
Attend community events to increase visibility
Struggling to market your business? Visit Contractor Back Office for website SEO and marketing support.
7. Financial Planning
Budgeting is crucial for startup success:
Estimate startup costs: facility, staff, licensing, supplies, marketing
Project monthly expenses: salaries, utilities, supplies, insurance
Set tuition rates to cover costs and achieve profit margin
Open a separate business bank account and track all transactions
8. Insurance Coverage
Insurance protects your daycare, staff, and children:
9. Policies and Procedures
Develop clear guidelines for smooth operations:
Enrollment and registration forms
Child drop-off and pick-up procedures
Health, safety, and emergency protocols
Staff manuals and training documentation
Parent communication and feedback channels
Final Thoughts
Launching a daycare requires planning, compliance, and ongoing management. Following this startup checklist ensures you cover all critical steps from licensing and staffing to marketing and insurance. Proper preparation, combined with comprehensive protection from Wexford Insurance, allows you to operate your daycare confidently while focusing on providing high-quality care.
Contact us today.
