How to Start a Remodeling Business: A Step-by-Step Guide
- Nate Jones, CPCU, ARM, CLCS, AU
- Oct 16
- 3 min read
The remodeling industry is booming, driven by homeowners and commercial property owners looking to upgrade, expand, or modernize their spaces. If you're thinking about starting a remodeling business, now is a great time—but success requires more than just tools and talent. You need a solid foundation, a clear plan, and the right insurance coverage to protect your investment.
At Wexford Insurance, we specialize in helping remodeling contractors get the insurance they need to operate safely and professionally. Here’s a step-by-step guide to launching your remodeling business the right way.
Step 1: Choose Your Remodeling Niche
Decide what type of remodeling services you’ll offer:
Residential remodeling: kitchens, bathrooms, basements, additions
Commercial remodeling: offices, retail spaces, restaurants
Specialty services: eco-friendly upgrades, historic restorations, accessibility improvements
Choosing a niche helps you target the right clients and stand out in a competitive market.
Step 2: Create a Business Plan
Outline your goals, services, pricing strategy, target market, and startup costs. A business plan helps you stay focused and is often required when applying for financing.
👉 Consider using a remodeling business plan template to get started.
Step 3: Register Your Business
You’ll need to:
Choose a business name and structure (LLC, sole proprietorship, etc.)
Register with your state and obtain a business license
Get an EIN from the IRS for tax purposes
Step 4: Get Licensed and Certified
Licensing requirements vary by state, so check with your local contractor licensing board. You may also need:
EPA Lead-Safe Certification (required for homes built before 1978)
NARI Certification to boost credibility
Step 5: Purchase Tools and Equipment
Start with essential tools like:
Power drills, saws, nail guns
Measuring tools, levels, and safety gear
Ladders, scaffolding, and workbenches
Step 6: Build a Professional Brand
Create a strong brand identity:
Design a logo and business cards
Build a website showcasing your services and portfolio
Use platforms like Houzz and Angi to attract leads
Step 7: Set Up Your Financial Systems
Use accounting software to manage:
Invoicing
Payroll
Expense tracking
Tax preparation
Step 8: Market Your Remodeling Business
Use a mix of online and offline strategies:
SEO and Google Business Profile
Social media marketing
Local advertising and networking
Referral programs and client testimonials
Market Your Remodeling Business with Contractor Back Office
Contractor Back Office helps remodeling contractors build a trusted brand and attract more clients through expert digital solutions and back-office support.
Our Services Include:
Website Design & Management – Showcase your remodeling projects, services, and make it easy for clients to request quotes
SEO Optimization – Get discovered by homeowners searching for kitchen, bathroom, or home remodeling services
Social Media Management – Share before-and-after transformations, client testimonials, and engage with your local audience
Bookkeeping Services – Keep your finances organized and ready for tax season
CRM Management – Track leads, manage follow-ups, and maintain strong client relationships
Bids & Estimates – Send professional proposals for residential and commercial remodeling jobs
Remodeling Contractor Insurance: What You Need
Once your business is set up, it’s time to protect it. Remodeling work involves risks—property damage, injuries, theft, and more. That’s why insurance is essential.
At Wexford Insurance, we help remodeling contractors find tailored coverage, including:
General Liability Insurance – Covers property damage and bodily injury caused during remodeling work.
Workers’ Compensation Insurance – Required if you hire employees.
Commercial Auto Insurance – Covers vehicles used to transport tools and materials.
Commercial Property Insurance – Protects your office, warehouse, or workshop.
Equipment Insurance – Covers your tools and gear from theft or damage.
Final Thoughts
Starting a remodeling business takes planning, skill, and protection. By following these steps and securing the right insurance, you’ll be ready to serve clients confidently and grow your business sustainably.
