How to Start a Mobile Dog Grooming Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Oct 31
- 3 min read
Starting a mobile dog grooming business is a rewarding way to combine your love for pets with the freedom of entrepreneurship. With pet owners increasingly seeking convenient, stress-free grooming services, mobile grooming is one of the fastest-growing segments in the pet care industry.
At Wexford Insurance, we specialize in helping mobile dog groomers protect their businesses with tailored insurance programs. Whether you're outfitting your first grooming van or scaling your operation, this guide will walk you through the essential steps to launch your business successfully.
1. Create a Business Plan
Start with a clear business plan that outlines:
Services offered (bathing, nail trimming, haircuts, etc.)
Target market (busy professionals, elderly pet owners, multi-pet households)
Pricing strategy
Startup costs and funding sources
Marketing and growth goals
For help writing your plan, check out Time To Pet’s Mobile Grooming Startup Guide.
2. Invest in the Right Equipment
Your grooming van is your mobile salon. Essential equipment includes:
Grooming table (hydraulic or electric)
Stainless steel tub with splash guards
High-velocity dryer
Clippers, shears, brushes, and combs
Water tanks (fresh and waste)
Generator or battery system
Storage cabinets and safety restraints
Explore Kontota’s Equipment Checklist for a full breakdown of what you’ll need.
3. Understand Startup Costs
Startup costs typically range from $50,000 to $150,000 depending on your van, equipment quality, and location. Key expenses include:
Grooming van purchase or retrofit
Grooming tools and supplies
Licensing and permits
Insurance coverage
Marketing and branding
For a detailed cost breakdown,
visit PetExec’s Startup Cost Guide.
4. Get Licensed and Certified
Licensing requirements vary by state and city. You may need:
Business license
Sales tax permit
Pet grooming certification (recommended for credibility)
Vehicle permits and health/sanitation compliance
Check local regulations and consider Doggie Guides’ Licensing Overview for more details.
5. Secure Insurance Coverage
Protect your business with the right insurance. Wexford Insurance offers:
General Liability Insurance – Covers third-party injuries or property damage
Professional Liability Insurance – Protects against grooming-related claims
Commercial Auto Insurance – Covers your grooming van
Equipment Insurance – Protects your tools and grooming gear
Workers Compensation Insurance – Required if you hire employees
Commercial Property Insurance – Covers any physical location you operate from, such as a home office or storage facility
Insurance is essential for legal compliance and peace of mind. We specialize in mobile grooming business insurance tailored to your needs.
6. Market Your Business
Build your brand and attract clients with:
A professional website and booking system
Social media presence (Instagram, Facebook, TikTok)
Local advertising in pet stores and vet clinics
Referral programs and loyalty discounts
Market Your Business with Contractor Back Office
Struggling to market your business? Contractor Back Office helps businesses build a strong brand, attract more clients, and streamline operations using smart digital tools and expert support
Our Services Include:
Final Thoughts
Starting a mobile dog grooming business takes planning, investment, and passion—but with the right tools, training, and insurance, you can build a profitable and flexible career serving pet-loving communities. Wexford Insurance is here to help you protect your business from day one.
Ready to launch your mobile grooming venture?
Contact Wexford Insurance to explore coverage options designed for pet care professionals.
