How to Get Sales for the Barber Shop: Proven Strategies to Grow Your Clients
- Nate Jones, CPCU, ARM, CLCS, AU
- Aug 26
- 3 min read
Updated: Aug 27
Opening a barber shop is a bold step—but growing it into a thriving business takes strategy, consistency, and smart marketing. Whether you're just starting out or looking to boost foot traffic, this guide will walk you through proven ways to get more sales for your barber shop.
At Wexford Insurance, we specialize in helping barber shop owners protect their businesses with tailored barber shop insurance. But we also understand that protection is only part of the equation—growth is the other. Let’s dive into how you can attract more customers and increase your revenue.
1. Build a Strong Local Presence
Most barber shops rely heavily on local clientele. Make sure your business is visible in your community:
Claim your Google Business Profile and keep it updated with hours, photos, and reviews
List your shop on local directories like Yelp, and Bing Places,
Partner with nearby businesses (e.g., gyms, coffee shops) for cross-promotions
2. Offer Promotions and Loyalty Programs
Everyone loves a good deal. Consider:
First-time customer discounts
Referral bonuses for clients who bring in friends
Loyalty punch cards (e.g., 10th haircut free)
These small incentives can turn one-time visitors into long-term clients.
3. Leverage Social Media
Social media is a powerful (and free) tool to showcase your work and personality:
Post before-and-after photos of haircuts
Share grooming tips and behind-the-scenes content
Use local hashtags like #YourCityBarber or #YourCityGrooming
4. Create a Website with Online Booking
A professional website builds trust and makes it easy for clients to book appointments. Include:
Services and pricing
Online booking system
Customer testimonials
A blog with grooming tips (great for SEO!)
💡 Need help? Check out our blog post: Barber Shop Business Plan Template Guide
5. Get Involved in the Community
Participate in or sponsor:
Local events and street fairs
School or charity fundraisers
Pop-up grooming booths at festivals
This builds brand awareness and positions your shop as a community staple.
6. Focus on Customer Experience
Word-of-mouth is still king in the barbering world. Make sure every client leaves happy by:
Keeping your shop clean and welcoming
Offering refreshments or entertainment
Listening to client preferences and delivering consistent results
7. Protect Your Business with the Right Insurance
As you grow, so do your risks. Make sure your shop is protected with the right coverage:
General Liability Insurance – Covers customer injuries and property damage
Commercial Property Insurance – Protects your shop’s physical assets
Tools & Equipment Insurance – Covers clippers, chairs, and grooming tools
Workers’ Compensation – Required if you have employees
Commercial Auto Insurance – If you offer mobile barbering services
Boost Your Barber Shop’s Sales with Contractor Back Office
Contractor Back Office helps barber shop owners grow their brand by managing websites & SEO, email and calendar management, and social media platforms. These tools make it easier to promote services, engage clients, and build a professional online presence that drives sales.
External Resources
Final Thoughts
Getting more sales for your barber shop takes more than skill with scissors—it requires smart marketing, great customer service, and strong community presence. By using promotions, social media, and local partnerships, you can grow your client base and boost revenue. And as your business grows, make sure it’s protected with the right insurance.
At Wexford Insurance, we specialize in barber shop insurance tailored to your needs.👉 Contact Wexford Insurance
