Barber Shop Business Plan Template Guide
- Nate Jones, CPCU, ARM, CLCS, AU
- Aug 26
- 3 min read
Starting a barber shop is a smart move in the growing personal care and grooming industry. Whether you're a licensed barber or an entrepreneur entering the space, a well-structured business plan is your foundation for success. It helps you stay focused, attract investors, and prepare for long-term growth.
In this guide, we’ll walk you through each section of a barber shop business plan and how Wexford Insurance can help protect your investment with specialized barber shop insurance.
Why You Need a Barber Shop Business Plan
A business plan is more than paperwork—it’s your strategic blueprint. It helps you:
Define your brand and goals
Understand your market and competition
Estimate startup and operating costs
Plan for profitability and growth
Secure funding or partnerships
💡 Read more: How to Write a Business Plan
Barber Shop Business Plan Template: Step-by-Step Breakdown
1. Executive Summary
This is the first section but written last. It summarizes your entire plan in a few paragraphs. Include:
Business name and location
Mission statement
Services offered
Target market
Financial highlights
💡 Tip: Keep it concise but compelling—this is what investors and lenders read first.
2. Company Description
Explain who you are and what your barber shop stands for. Include:
Legal structure (LLC, sole proprietorship, etc.)
Ownership details
Business history (if applicable)
Vision and values
💡 Read more: Choosing a Business Structure
3. Market Analysis
Show that you understand your local market. Include:
Demographics of your target audience
Competitor analysis
Market trends and opportunities
SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
4. Services Offered
List all grooming services you plan to offer, such as:
Haircuts
Beard trims
Shaves
Styling
Hair treatments
Retail products (pomades, oils, shampoos)
5. Marketing Strategy
Explain how you’ll attract and retain customers. Include:
Branding and logo design
Social media strategy (Instagram, TikTok, Facebook)
Loyalty programs and referral incentives
Local partnerships (gyms, cafes, salons)
Power Your Barber Shop Marketing with Contractor Back Office
Contractor Back Office helps barber shop owners build a professional brand by managing websites, Bookkeeping, and social media platforms. These tools support your logo and branding efforts, boost visibility on platforms like Instagram and Google, and make it easier to run loyalty programs and local promotions.
6. Operations Plan
Detail how your shop will run day-to-day. Include:
Shop layout and equipment
Staffing needs and schedules
Appointment booking system
Inventory management
Sanitation protocols
7. Financial Plan
This section is critical for understanding your costs and profitability. Include:
Startup costs (equipment, licenses, renovations)
Monthly operating expenses (rent, salaries, supplies)
Revenue projections
Break-even analysis
Funding needs (loans, investors)
8. Insurance and Risk Management
Explain how you’ll protect your business from risks. This builds trust with lenders and partners.
At Wexford Insurance, we specialize in barber shop insurance tailored to the grooming industry. We offer:
General Liability Insurance – Covers customer injuries and property damage.
Commercial Property Insurance – Protects your shop, furniture, and equipment.
Workers’ Compensation Insurance – Required if you hire employees.
Commercial Auto Insurance – For mobile barber services or supply transport.
Equipment Insurance – Covers clippers, chairs, POS systems, and more.
Final Thoughts
A strong business plan is your roadmap to building a successful barber shop. It helps you stay organized, attract funding, and prepare for growth. But don’t forget—protecting your business is just as important as building it. With Wexford Insurance, you get coverage designed specifically for barber shops, so you can focus on serving clients and growing your brand.
