How to Get Sales for an Architectural Business

Nate Jones, CPCU, ARM, CLCS, AU
Aug 20
3 min read

Updated: Aug 22

Starting an architectural business is one thing—getting consistent sales is another. Whether you're launching a new firm or trying to grow your client base, attracting and converting leads is essential to long-term success.

At Wexford Insurance, we work with architecture firms across the country and understand the challenges of building a profitable design business. In this guide, we’ll explore proven strategies to help you generate sales and protect your business with the right insurance coverage.

1. Build a Strong Online Presence

Your website is often the first impression potential clients get. Make sure it’s professionally designed, mobile-friendly, and showcases your portfolio. Include clear calls to action like “Request a Quote” or “Schedule a Consultation.” Invest in SEO to rank for keywords like residential architect near me, commercial architecture services, or architectural design firm in [your city]. Use Google Business profile to optimize your business

2. Network with Builders, Developers, and Realtors

Strategic partnerships can be a powerful source of referrals. Attend local real estate and construction industry events, join professional associations, and connect with contractors who may need design services. These relationships can lead to repeat business and long-term collaborations.

3. Use Social Media to Showcase Your Work

Platforms like Instagram, LinkedIn, and Pinterest are ideal for visual storytelling. Share before-and-after photos, design concepts, and client testimonials. Use hashtags like #modernarchitecture, #residentialdesign, or #greenbuilding to reach your target audience.

4. Offer Free Consultations or Design Audits

Lower the barrier to entry by offering a free initial consultation or design review. This gives potential clients a taste of your expertise and builds trust. You can also create downloadable guides or checklists to capture leads through your website.

5. Protect Your Business with the Right Insurance

As you grow your client base, it’s critical to protect your firm from legal and financial risks. At Wexford Insurance, we specialize in helping architectural businesses find tailored coverage. Here are the key policies to consider:

Professional Liability Insurance: Covers claims related to design errors, missed deadlines, or client disputes.
General Liability Insurance: Protects against third-party injuries and property damage.
Commercial Auto Insurance: Covers vehicles used for site visits or client meetings.
Workers Compensation Insurance: Required in most states if you have employees.
Equipment Insurance: Protects your design tools and technology.
Commercial Property Insurance: Covers your office space and its contents.

6. Ask for Referrals and Reviews

Happy clients are your best salespeople. Ask for Google reviews, testimonials, and referrals after completing a project. Positive feedback builds credibility and helps you stand out in a competitive market.

7. Stay Consistent with Follow-Ups

Many sales are lost due to lack of follow-up. Use a CRM or simple spreadsheet to track leads and schedule reminders. A quick email or call can turn a cold lead into a paying client.

Bonus Resource: Stay on Top of Leads with Contractor Back Office

Following up consistently is crucial for closing architectural deals. Contractor Back Office helps you stay organized by managing your CRM, website, invoicing, and social media—so you can focus on nurturing leads and turning conversations into contracts.

Why Work With Wexford Insurance?

At Wexford Insurance, we understand the architecture industry and the risks that come with growing a firm. We work with top-rated carriers to provide tailored insurance solutions that protect your business while you focus on sales and design.

👉 Contact Wexford Insurance today to speak with a specialist who understands your industry.