How to Get Sales for a Self Storage Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Nov 13
- 2 min read
Running a self storage business is more than just building units—it’s about keeping them occupied. High occupancy rates drive profitability, and that requires effective sales and marketing strategies.
In this guide, we’ll explore proven ways to attract customers and boost revenue.
Why Sales Matter in Self Storage
Even with a great location, your facility won’t succeed without consistent marketing and customer acquisition. A strong sales strategy ensures steady cash flow and long-term growth.
Top Strategies to Increase Sales for Your Self Storage Business
1. Build a Strong Online Presence
Most customers start their search online. Make sure your website is:
Mobile-friendly
SEO-optimized for keywords like self storage near me and storage unit rentals
Equipped with online booking and payment options
2. Leverage Local SEO
Optimize your Google Business Profile and use location-based keywords. Encourage satisfied customers to leave reviews—positive ratings boost visibility.
3. Offer Promotions and Discounts
Introductory offers, referral discounts, and seasonal deals can attract new customers and fill units quickly.
4. Partner with Moving Companies
Collaborate with local movers and real estate agents. Offer them incentives for referrals. This creates a steady stream of customers who need storage during transitions.
5. Use Paid Advertising
Invest in Google Ads and social media campaigns targeting your local area. Paid ads can deliver quick results and complement your organic SEO efforts.
6. Improve Customer Experience
Provide easy access, clean facilities, and excellent customer service. Happy customers become repeat clients and refer others.
7. Upsell Additional Services
Increase revenue by offering:
Packing supplies
Truck rentals
Climate-controlled units
Grow Your Sales with Contractor Back Office
Having trouble finding new customers and closing deals? Contractor Back Office gives you the tools and support to help your business grow and keep everything running smoothly.
Our Services include:
Protect Your Business with Insurance
Sales growth means more responsibility. Insurance safeguards your investment and builds trust with customers. At Wexford Insurance, we specialize in:
Final Thoughts
Getting sales for your self storage business requires a mix of online marketing, partnerships, and excellent service. Protect your growing business with specialized insurance from Wexford Insurance.
Contact us today .
