How to Get Sales for a Remodeling Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Oct 16
- 3 min read
Starting a remodeling business is one thing—getting consistent sales is another. Whether you're offering kitchen renovations, bathroom upgrades, or commercial remodeling services, attracting clients and closing deals requires a smart strategy.
At Wexford Insurance, we help remodeling contractors protect their businesses with tailored insurance coverage—but we also understand the importance of growth. Here’s how to generate sales and build a steady pipeline of remodeling projects.
1. Build a Professional Online Presence
Your website is your digital storefront. Make sure it includes:
Clear service descriptions
Before-and-after project photos
Client testimonials
A contact form or quote request button
👉 Use platforms like Houzz to showcase your work and attract leads.
2. Optimize for Local SEO
Most remodeling clients search online for local contractors. Improve your visibility by:
Creating a Google Business Profile
Using keywords like “kitchen remodeling in [Your City]”
Getting listed on directories like Thumbtack and HomeAdvisor
3. Leverage Social Media
Use platforms like Instagram, Facebook, and TikTok to:
Share project updates and transformations
Run local ads targeting homeowners
Engage with followers and answer questions
Visual content is powerful in the remodeling industry—show off your craftsmanship!
4. Offer Free Consultations or Estimates
Lower the barrier to entry by offering free consultations or quotes. This builds trust and gives you a chance to demonstrate your expertise.
5. Ask for Referrals and Reviews
Happy clients are your best salespeople. Encourage them to:
6. Network with Real Estate Agents and Property Managers
These professionals often need remodeling services for listings or rental properties. Build relationships and offer referral incentives.
7. Attend Local Home Shows and Trade Events
These events are great for meeting potential clients face-to-face. Bring brochures, business cards, and a portfolio of your work.
8. Follow Up Consistently
Many contractors lose sales due to poor follow-up. Use a CRM or simple spreadsheet to track leads and follow up with:
Emails
Phone calls
Project updates
Boost Your Remodeling Business Sales with Contractor Back Office
Contractor Back Office helps remodeling contractors to streamline operations by managing the marketing and admin tasks—so you can focus on remodeling business and building strong client relationships.
Our Services Include:
Don’t Forget Insurance—It Helps You Win More Jobs
Clients want to work with insured contractors. Having the right coverage shows professionalism and protects your business.
At Wexford Insurance, we help remodeling contractors get the coverage they need, including:
General Liability Insurance – Covers property damage and injury claims.
Workers’ Compensation Insurance – Required if you have employees.
Commercial Auto Insurance – Covers vehicles used for transporting tools and materials.
Commercial Property Insurance – Protects your office or workshop.
Equipment Insurance – Covers your tools from theft or damage.
Final Thoughts
Getting sales for your remodeling business takes a mix of marketing, networking, and professionalism. By building a strong brand, optimizing your online presence, and protecting your business with insurance, you’ll be ready to grow confidently.
Contact us today.
