How to Get Sales for a Radon Mitigation Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Oct 15
- 3 min read
Updated: Oct 16
Starting a radon mitigation business is a smart move—but growing it requires a solid strategy to generate leads, build trust, and close deals. Whether you're targeting homeowners, real estate professionals, or commercial property managers, these proven strategies will help you attract clients and grow your business.
At Wexford Insurance, we specialize in helping radon mitigation contractors protect their businesses with tailored insurance coverage. Here's how to get sales and scale your radon mitigation company.
1. Build a Professional Online Presence
Your website is your digital storefront. Make sure it includes:
Clear service descriptions (radon testing, mitigation, post-installation checks)
Certifications and proof of insurance
Client testimonials and case studies
A contact form and phone number
Optimize your site for local SEO so people searching for “radon mitigation near me” can find you.
2. Partner with Realtors and Home Inspectors
Real estate transactions often require radon testing and mitigation. Build relationships with:
Home inspectors
Property managers
Offer referral incentives or co-branded marketing materials to encourage partnerships.
3. Educate Your Market
Most homeowners don’t know what radon is or why it matters. Use education to build trust and generate interest:
Host free radon awareness workshops
Create blog posts and videos explaining radon risks
Share EPA guidelines and health data
4. Use Paid Advertising and Direct Outreach
Invest in:
Google Ads targeting local keywords like “radon mitigation [city]”
Facebook Ads with educational content
Email campaigns to realtors, inspectors, and homeowners
Also, don’t underestimate the power of direct outreach—cold calling or emailing property managers and contractors can lead to valuable contracts.
5. Get Listed on Contractor and Environmental Directories
Many homeowners and commercial clients use online directories to find certified professionals. Make sure your business is listed on:
HomeAdvisor
Angi
Environmental contractor directories
6. Offer Free or Discounted Initial Testing
To build trust and get your foot in the door, offer:
Free radon testing for first-time clients
Discounted mitigation services for referrals
Package deals for real estate agents or property managers
This strategy helps you build a client base and generate word-of-mouth marketing.
7. Display Your Insurance Coverage and Certifications
Clients want to know they’re hiring a professional. Display your certifications and insurance coverage prominently on your website, proposals, and marketing materials.
At Wexford Insurance, we recommend:
Essential Insurance Policies for Radon Mitigation Businesses:
General Liability Insurance – Covers property damage and injury claims.
Workers Compensation Insurance – Required if you have employees.
Commercial Auto Insurance – Covers vehicles used for transporting equipment.
Commercial Property Insurance – Protects your office or storage space.
Equipment Insurance – Covers your testing and mitigation tools.
Boost Your Radon Mitigation Business Sales with Contractor Back Office
Contractor Back Office helps Radon Mitigation Business streamline your operations by managing the marketing and admin tasks—so you can focus on radon mitigation business and building strong client relationships.
Our Services Include:
Final Thoughts
Getting sales for your radon mitigation business takes a mix of education, outreach, and professionalism. By building relationships, optimizing your online presence, and showing proof of insurance and certification, you’ll stand out in a growing market.
Wexford Insurance is your partner in growth. We help radon mitigation businesses get the coverage they need to win contracts and operate safely.
✅ Contact Wexford Insurance to get started today.
