How to Get Sales for a Pet Boarding Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Oct 29
- 3 min read
Starting a pet boarding business is exciting—but getting consistent sales is what turns your passion into a profitable venture. Whether you run a dog kennel, cat boarding facility, or full-service pet care center, attracting and retaining customers is key. At
Wexford Insurance, we help pet care providers protect their businesses and grow with confidence. In this guide, we’ll explore proven strategies to help you generate more bookings and build a loyal customer base.
1. Build a Mobile-Friendly Website
Your website is your digital storefront. It should be easy to navigate, mobile-optimized, and include:
Clear service descriptions and pricing
Online booking functionality
Testimonials and reviews
Contact information and social media links
According to Broadly’s pet boarding marketing guide, a strong online presence is the first step to attracting pet owners.
2. Optimize for Local SEO
Use keywords like “pet boarding near me” or “dog kennel in [Your City]” throughout your website. Claim your Google Business Profile, list your business on local directories, and encourage reviews to improve visibility.
Learn more from Unleashed Consulting’s SEO tips.
3. Leverage Social Media
Platforms like Facebook, Instagram, and TikTok are powerful tools for showcasing your facility, staff, and happy pets. Share:
Behind-the-scenes videos
Pet care tips
Promotions and contests
Client testimonials
Use hashtags like #PetBoarding, #DoggyDaycare, and #CatCare to reach a wider audience.
4. Offer Promotions and Loyalty Programs
Attract new customers with:
First-time booking discounts
Referral bonuses
Loyalty rewards for repeat visits
These incentives encourage trial and build long-term relationships. Gingr’s loyalty program guide explains how to automate rewards and track customer engagement.
5. Partner with Local Pet Businesses
Collaborate with veterinarians, groomers, pet stores, and shelters. Offer cross-promotions, referral programs, or bundled services. These partnerships expand your reach and build trust with pet owners.
6. Attend and Host Community Events
Participate in pet adoption days, charity walks, or local fairs. Host open houses or “Meet the Staff” events at your facility. These activities build brand awareness and allow pet owners to experience your services firsthand.
7. Use Email and SMS Marketing
Collect emails and phone numbers through your website or in-person visits. Send updates, promotions, and pet care tips to stay top-of-mind.
8. Focus on Exceptional Service
No marketing strategy beats word-of-mouth. Keep your facility clean, your staff trained, and your communication transparent. Happy customers will refer others and leave glowing reviews.
Boost Your Business Sales With Contractor Back Office
Need help attracting more clients and closing more deals? Contractor Back Office provides the tools and support to grow your business.
Services include:
Insurance for Pet Boarding Businesses
Sales growth is exciting—but it also increases your exposure to risk. That’s why having the right insurance coverage is essential. At Wexford Insurance, we specialize in protecting pet care providers with tailored policies, including:
General Liability Insurance: Covers injuries or property damage involving clients or third parties.
Commercial Property Insurance: Protects your building, supplies, and furnishings.
Commercial Auto Insurance: Covers vehicles used for pet transport.
Workers’ Compensation Insurance: Required if you have employees.
Professional Liability Insurance: Covers grooming or training errors.
Equipment Insurance: Also known as inland marine coverage, this protects your kennels, grooming tools, cleaning systems, and other essential equipment from damage, or loss.
Final Thoughts
Getting sales for your pet boarding business requires a mix of digital marketing, local outreach, and excellent customer service. With the right strategy and support, you can build a thriving business that pet owners trust. Wexford Insurance is here to help you protect your investment and grow with confidence.
Contact us today.
