How Do I Price My Pet Boarding Services?
- Nate Jones, CPCU, ARM, CLCS, AU
- Oct 30
- 2 min read
Setting the right price for your pet boarding services is one of the most important decisions you’ll make as a business owner. Whether you run a dog kennel, cat boarding facility, or full-service pet care center, your pricing strategy affects profitability, customer perception, and long-term growth.
At Wexford Insurance, we help pet care providers protect their businesses and grow with confidence—including guidance on pricing and insurance.
Understand Your Costs First
Before setting prices, calculate your fixed and variable costs. These include:
Rent or mortgage
Utilities and cleaning supplies
Staff wages and training
Food, bedding, and toys
Insurance premiums
Marketing and software subscriptions
Use this data to determine your break-even point—the minimum you need to charge to cover expenses. For help calculating this, eTailPet’s pricing strategy guide offers a step-by-step breakdown.
Research Local and National Market Rates
Compare your services to competitors in your area. According to Goose Pet’s national pricing report, the average cost for pet boarding in the U.S. is $44.99 per night, with rates ranging from $10 to $180 depending on location and amenities.
Luxury facilities in metro areas may charge $75–$100+ per night, while basic kennels in rural areas may charge $25–$40. Use this data to position your pricing competitively.
Choose a Pricing Model
There are several pricing models to consider:
Flat Rate Per Night: Simple and predictable for customers
Tiered Packages: Offer basic, premium, and luxury options
Add-On Services: Charge separately for grooming, training, or playtime
Membership or Subscription Plans: Provide recurring revenue and customer loyalty
For example, PetBacker’s pricing strategy guide recommends value-based pricing—charging based on the perceived value of your services rather than just cost.
Consider Seasonal and Demand-Based Adjustments
Peak seasons like holidays and summer vacations often justify higher rates. You can also offer discounts for:
Multi-pet bookings
Long-term stays
Off-season promotions
Dynamic pricing helps you maximize revenue during high-demand periods. Learn more from Gingr’s pricing analysis
Communicate Value Clearly
Your pricing should reflect the quality of care, safety, and amenities you provide. Highlight:
Staff qualifications
Facility cleanliness and security
Personalized care plans
Emergency protocols
Customer reviews and testimonials
Clients are often willing to pay more for peace of mind and premium service.
Insurance Considerations When Pricing
Your pricing should also account for the cost of insurance. At Wexford Insurance, we help pet care providers find affordable coverage that protects their operations. Essential policies include:
Final Thoughts
Pricing your pet boarding services isn’t just about covering costs—it’s about positioning your business for success. With the right strategy, competitive research, and insurance protection, you can build a profitable and trusted brand. Wexford Insurance is here to help you every step of the way.
Contact us today.