How to Get Sales for a Pest Control Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Nov 4
- 2 min read
Growing a pest control business isn’t just about providing excellent service—it’s about making sure people know you exist and trust you enough to hire you. In today’s competitive market, homeowners and businesses have multiple options, so standing out requires a strong marketing plan.
At Wexford Insurance, we specialize in helping pest control companies protect their operations as they scale. Here are proven ways to increase sales and grow your customer base.
1.Build a Strong Online Presence
Your website is your digital storefront. Make sure it’s professional, mobile-friendly, and optimized for search engines. Include service pages for termite control, rodent removal, and fumigation to rank for local searches.
2. Optimize Your Google Business Profile
Claim and optimize your Google Business Profile to appear in local searches and Google Maps. Add photos, service descriptions, and accurate contact details.
3. Encourage Online Reviews
Positive reviews build trust and improve local SEO rankings. Ask satisfied customers to leave reviews on Google and Yelp. Respond to all reviews—good or bad—to show professionalism.
4. Launch Referral Programs
Offer discounts or free services to customers who refer friends or family. Referral programs are cost-effective and help build a loyal customer base.
Explore referral marketing ideas: In this guide by Shopify
5. Use Social Media Marketing
Share pest prevention tips, seasonal offers, and customer testimonials on platforms like Facebook and Instagram. Paid ads can help you reach homeowners in your area.
6. Invest in Local Advertising
Consider targeted ads on Google, Facebook, and local directories. Flyers and door hangers still work well for neighborhoods with high pest activity.
Boost Your Business Sales With Contractor Back Office
Looking for ways to attract new customers and close more deals? Contractor Back Office offers the solutions you need to grow your business and simplify operations.
Services include:
Don’t Forget Insurance as You Grow
Scaling your pest control business means more jobs, employees, and equipment—so your risk exposure increases. At Wexford Insurance, we offer:
Final Thoughts
Marketing your pest control business effectively can lead to steady growth and recurring revenue. Combine strong online strategies with local advertising and referral programs—and make sure your business is protected with the right insurance. Contact Wexford Insurance today for a customized pest control insurance plan.
