How Do I Price My Pest Control Services Profitably?
- Nate Jones, CPCU, ARM, CLCS, AU
- Nov 5
- 2 min read
Pricing your pest control services correctly is crucial for profitability and competitiveness. Set prices too low, and you risk losing money; too high, and you may drive customers away.
At Wexford Insurance, we help pest control businesses protect their operations with specialized insurance programs—and we understand that smart pricing is part of building a sustainable business. Here’s how to determine the right pricing strategy.
1. Understand Your Costs
Start by calculating your fixed and variable costs, including:
Labor – Technician wages and benefits
Chemicals and Supplies – Pesticides, traps, protective gear
Equipment – Sprayers, foggers, and maintenance
Insurance – General liability, commercial auto, workers’ compensation
Transportation – Fuel and vehicle upkeep
2. Research Market Rates
Check what competitors in your area charge for similar services. Pricing varies by region, pest type, and service complexity.
Explore industry benchmarks State of the Bed Bug Control Market Report
3. Factor in Service Type
Different pests require different treatments. For example:
General Pest Control: $75–$150 per visit
Termite Treatment: $500–$1,500
Bed Bug Removal: $800–$2,500
Learn more about pest-specific pricing:
4. Offer Recurring Plans
Monthly or quarterly maintenance plans create predictable revenue and customer loyalty. Bundle services for discounts to encourage long-term contracts.
5. Include Insurance in Your Pricing
Insurance is not optional—it’s essential for protecting your business from liability and unexpected risks. At Wexford Insurance, we offer:
General Liability Insurance – Protects against property damage or bodily injury claims.
Commercial Auto Insurance – Covers vehicles used for transporting equipment and chemicals.
Commercial Property Insurance – Protects your office and storage facilities.
Workers’ Compensation – Required if you have employees.
Equipment Insurance – Covers damage or theft of your pest control tools.
6. Adjust for Location and Seasonality
Urban areas and regions with high pest activity often command higher prices. Seasonal spikes (spring and summer) may allow for premium pricing.
Final Thoughts
Pricing your pest control services requires balancing costs, market rates, and value-added offerings. Transparent pricing builds trust and profitability. As you grow, make sure your business is protected with the right insurance.
Contact Wexford Insurance for a customized pest control insurance plan.
