How to Get Sales for a Nail Salon Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Oct 7
- 2 min read
Whether you're launching a new nail salon or trying to grow an existing one, attracting and retaining customers is key to profitability. With competition in the beauty industry rising, salon owners must combine smart marketing, excellent service, and strategic partnerships to drive consistent sales.
In this guide, we’ll explore proven strategies to help you get more clients and grow your nail salon business—plus how Wexford Insurance can help protect your operations as you scale.
1. Build a Strong Online Presence
Your digital footprint is often the first impression potential clients get. Make sure your salon is easy to find and looks professional online.
Create a mobile-friendly website with online booking
Set up a Google Business Profile for local visibility
Share before-and-after photos, nail art videos, and client testimonials
2. Offer Promotions and Loyalty Programs
Attract new clients and keep existing ones coming back with irresistible offers:
First-time customer discounts
Referral rewards
Loyalty punch cards or memberships
Seasonal packages (e.g., wedding nails, holiday specials)
Learn more about Client Retention Guide
3. Partner with Local Businesses
Collaborate with nearby spas, hair salons, bridal shops, or gyms to cross-promote services. You can:
Offer bundled packages
Share flyers or business cards
Host joint events or giveaways
4. Focus on Exceptional Customer Experience
Word-of-mouth is powerful in the beauty industry. Make every visit memorable:
Train staff in customer service and hygiene
Offer complimentary drinks or hand massages
Keep your salon clean, welcoming, and well-branded
Follow up with clients via email or SMS after appointments
5. Protect Your Business as You Grow
As your salon attracts more clients, your risk exposure increases. Make sure you’re covered with:
Equipment Insurance – Covers theft, damage, and breakdown of salon tools and machinery
General Liability Insurance – Covers accidents and injuries
Commercial Property Insurance – Protects your salon space and furnishings
Workers Compensation Insurance – Required if you hire employees
Commercial Auto Insurance – Covers vehicles used for business errands or mobile services
Wexford Insurance specializes in nail salon business insurance.
Boost Your Nail Salon Sales with Contractor Back Office
Running a nail salon is demanding—especially when marketing, SEO, and client outreach take a back seat. Contractor Back Office helps you build a strong brand, attract more clients, and streamline your operations with expert digital tools.
Our Services Include:
Final Thoughts
Getting sales for your nail salon business requires a mix of smart marketing, great service, and community engagement. By building a strong brand and protecting your operations with the right insurance, you’ll be well-positioned for long-term success.
👉 Ready to grow your nail salon?
Contact Wexford Insurance today.
