How to Get Sales for a Mobile Dog Grooming Business

Nate Jones, CPCU, ARM, CLCS, AU
Oct 31
3 min read

Launching a mobile dog grooming business is a smart move in today’s pet-loving market—but getting consistent sales takes more than just a grooming van and clippers. You need a strategy to attract clients, build trust, and stand out in a competitive industry.

At Wexford Insurance, we specialize in helping mobile pet groomers protect and grow their businesses with tailored insurance programs. In this guide, we’ll walk you through actionable ways to get sales and build a loyal customer base.

1. Build a Strong Online Presence

Your website and social media profiles are often the first impression potential clients get. Make sure they’re professional, informative, and engaging.

Create a mobile-friendly website with service details, pricing, and online booking.
Post before-and-after grooming photos on Instagram and Facebook.
Use local SEO keywords like “mobile dog groomer near me” to rank higher in search results.

Check out MoeGo’s Pet Grooming Marketing Strategies for tips on optimizing your Google Business Profile and getting reviews.

2. Leverage Social Media and Content Marketing

Social media is a powerful tool for showcasing your work and connecting with pet owners.

Share grooming transformations, pet care tips, and behind-the-scenes videos.
Use TikTok and Instagram Reels to reach a wider audience.
Encourage clients to tag your business in their pet posts.

Explore FastWix’s Grooming Marketing Guide for content ideas that boost engagement and bookings.

3. Offer Referral and Loyalty Programs

Word-of-mouth is one of the most effective ways to grow your client base.

Give discounts or free add-ons for referrals.
Create a punch card or loyalty program (e.g., “10th groom free”).
Send thank-you notes or small gifts to repeat clients.

4. Partner with Local Pet Businesses

Collaborate with pet stores, vets, dog walkers, and shelters to expand your reach.

Leave flyers or business cards at partner locations.
Offer joint promotions or bundled services.
Sponsor local pet events or adoption days.

5. Use Vehicle Branding and Local Advertising

Your grooming van is a moving billboard. Make it count.

Add eye-catching graphics with your logo, contact info, and services.
Park in high-traffic areas when not in use.
Advertise in local pet magazines, community boards, and online directories.

See examples from Buzzword Agency’s Vehicle Branding Tips.

Boost Your Business Sales With Contractor Back Office

Need help attracting more clients and closing more deals? Contractor Back Office provides the tools and support to grow your business.

Services include:

Protect Your Business with Insurance

Sales growth means more clients, more appointments, and more risk. Insurance helps you stay protected and credible. Wexford Insurance offers:

Final Thoughts

Getting sales for your mobile dog grooming business takes a mix of smart marketing, strong branding, and reliable insurance. By building relationships, showcasing your work, and protecting your business, you’ll be well on your way to a thriving operation.

Ready to grow your mobile grooming business? Contact us today to explore coverage options tailored to your needs.