How to Get Sales for a Manufacturing Business
- Nate Jones, CPCU, ARM, CLCS, AU
- 6 days ago
- 3 min read
Generating consistent sales is one of the biggest challenges for manufacturing business owners — especially in competitive sectors like metal fabrication, CNC machining, consumer goods, and industrial components. Whether you're just starting out or looking to grow, having a clear sales strategy is essential to building a profitable and sustainable operation.
At Wexford Insurance, we specialize in helping manufacturing businesses protect their operations with tailored insurance programs. But we also understand that protection means nothing without revenue — so here’s how to attract more clients and close more deals.
1. Define Your Ideal Customer
Start by identifying your target market. Are you selling to OEMs (original equipment manufacturers), distributors, or direct to consumers? Understanding your buyer helps you tailor your messaging, pricing, and outreach.
Tip: Create buyer personas based on industry, company size, purchasing habits, and pain points.
2. Build a Professional Website
Your website is your digital storefront. It should clearly showcase your capabilities, certifications, industries served, and contact information.
Include high-quality photos of your facility and equipment
Add case studies or client testimonials
Make it mobile-friendly and fast-loading
3. Invest in SEO and Local Search Visibility
Search engine optimization (SEO) helps your business get found when potential clients search for services like “custom metal fabrication near me” or “CNC machining shop.”
Use keywords like “manufacturing services,” “industrial production,” and “custom components”
Claim and optimize your Google Business Profile
Get listed in industrial directories like
4. Attend Trade Shows and Industry Events
Trade shows are powerful for networking and lead generation. Bring samples, brochures, and a clear pitch. Focus on events in your niche — whether it’s aerospace, automotive, or consumer goods.
Find events: Trade Show News Network
5. Partner with Distributors and OEMs
Building relationships with distributors or OEMs can lead to long-term contracts and steady revenue. Offer competitive pricing, fast turnaround, and consistent quality to stand out.
6. Use Email Marketing and CRM Tools
Email campaigns are great for staying top-of-mind with prospects and existing clients. Use a CRM to track leads, follow-ups, and customer interactions.
Segment your audience by industry or product interest
Share updates, promotions, and helpful content
Automate follow-ups for quotes and inquiries
7. Offer Prototypes or Samples
If you manufacture custom parts or components, offering prototypes or samples can help close deals. It reduces buyer risk and showcases your capabilities.
8.Boost Your Manufacturing Sales with Contractor Back Office
Running a manufacturing business is challenging—especially when marketing, SEO, and client outreach take a back seat. Contractor Back Office helps you build a strong brand, attract more clients, and streamline your operations with expert digital tools.
Our Services Include:
9. Highlight Certifications and Insurance
Buyers want to know they’re working with a reliable and compliant manufacturer. Display certifications like ISO, NIMS, or AWS — and mention your insurance coverage.
At Wexford Insurance, we help manufacturers secure:
General Liability Insurance – Covers third-party injuries and property damage
Commercial Property Insurance – Protects your facility and equipment
Workers Compensation Insurance – Required if you have employees
Equipment Insurance – Covers repair or replacement of machinery
Commercial Auto Insurance – For vehicles used in operations or deliveries
Learn more about our manufacturing insurance programs.
Final Thoughts
Sales in manufacturing require a mix of digital marketing, relationship building, and operational excellence. By positioning your business professionally and protecting it with the right insurance, you’ll be ready to win contracts and grow confidently.
Ready to protect your manufacturing business while growing sales?
Contact Wexford Insurance today consultation.
