How to Get Sales for a Machine Shop Effectively
- Nate Jones, CPCU, ARM, CLCS, AU
- Oct 2
- 3 min read
Running a machine shop is more than precision and production — it’s also about generating consistent sales. Whether you specialize in CNC machining, metal fabrication, welding, or tooling, attracting new clients and building long-term relationships is key to profitability.
At Wexford Insurance, we work with machine shop owners across industries like automotive, aerospace, construction, and manufacturing. In this guide, we’ll show you how to get sales for your machine shop and grow your customer base.
1. Define Your Niche and Ideal Customer
Start by identifying your most profitable services and industries. Are you focused on:
Aerospace-grade precision machining?
Automotive prototyping?
Custom metal parts for construction?
Knowing your niche helps you tailor your messaging and target the right clients. Use
2. Build a Professional Website
Your website is your digital storefront. It should include:
Clear service descriptions
High-quality photos of your shop and equipment
Case studies or project examples
Contact forms and quote request options
SEO-optimized content targeting keywords like “CNC machining services” or “custom metal fabrication near me”
Consider listing your shop on MFG.com to connect with manufacturers looking for machining partners.
3. Leverage Industrial Directories and Platforms
Register your business on platforms like:
These directories help buyers find your shop based on capabilities, certifications, and location.
4. Network with Local Manufacturers and Contractors
Attend trade shows, join local manufacturing associations, and connect with nearby OEMs and contractors. Building relationships can lead to:
Long-term contracts
Referrals
Joint ventures or subcontracting opportunities
Check out events hosted by SME (Society of Manufacturing Engineers) to network with industry professionals.
5. Offer Competitive Pricing and Fast Turnaround
Clients value reliability, speed, and transparency. Use quoting software to streamline estimates and offer:
Volume discounts
Rush job options
Clear delivery timelines
Make sure your pricing reflects your value — not just your costs.
6. Invest in Digital Marketing
Use SEO, Google Ads, and LinkedIn to reach industrial buyers. Post regularly on platforms like:
Consider hiring a digital marketing agency that specializes in industrial B2B marketing.
Need Help with Marketing, SEO, and Website for Your Machine Shop?
Running a machine shop is tough—between quoting jobs, managing clients, and staying visible online, it’s easy to fall behind Contractor Back Office is here to help you build a strong brand and attract steady work.
Our Services Include:
Protect Your Reputation with Insurance
Clients want to work with reliable, insured vendors. At Wexford Insurance, we help machine shop owners build trust by offering:
Learn more about our machine shop insurance programs tailored to your industry.
Final Thoughts
Getting sales for your machine shop takes more than great machining — it takes smart marketing, strong relationships, and professional presentation. At Wexford Insurance, we help machine shop owners protect their businesses and position themselves as trusted partners in the manufacturing world.
Ready to grow your machine shop?
Contact Wexford Insurance today to get started.
