How to Get Sales for a Landscaping Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Sep 29
- 3 min read
Updated: Sep 30
Starting a landscaping business is one thing—growing it through consistent sales is another. Whether you offer lawn care, hardscaping, irrigation, tree trimming, or garden maintenance, getting new clients is essential for long-term success.
In this guide, we’ll walk you through proven strategies to generate leads, close deals, and grow your landscaping business. Plus, we’ll explain how having the right landscaping contractor insurance from Wexford Insurance can help you win more contracts and build trust with clients.
1. Build a Strong Online Presence
Most customers search online before hiring a landscaper. Make sure they can find—and trust—you.
Create a professional website with service pages, testimonials, and contact info
Set up and optimize your Google Business Profile
Use SEO to rank for local keywords like “landscaping services near me” or “lawn care in [your city]”
2. Use Social Media to Showcase Your Work
Before-and-after photos
Time-lapse videos of projects
Seasonal tips and promotions
Encourage happy clients to tag your business and leave reviews.
3. Offer Referral Incentives
Word-of-mouth is powerful in the landscaping industry. Offer discounts or free services to clients who refer new customers.
Example: “Refer a friend and get 10% off your next service!”
4. Join Local Business Networks
Get involved in your community to build relationships and trust:
Join your local Chamber of Commerce
Attend real estate or property management events
Partner with home builders or HOAs
🤝 Explore BNI (Business Network International) for local networking opportunities.
5. List Your Business on Online Directories
Make sure your business is listed on:
These platforms help you reach homeowners actively searching for landscaping services.
6. Offer Seasonal Packages and Promotions
Create service bundles for spring cleanups, summer maintenance, or fall leaf removal. Limited-time offers can create urgency and attract new clients.
7. Highlight Your Insurance Coverage
Many commercial clients and HOAs require proof of insurance before hiring a contractor. Promote your coverage to build trust and credibility.
At Wexford Insurance, we help landscaping businesses get the right protection, including:
8. Ask for Reviews and Testimonials
After completing a job, ask satisfied clients to leave a review on Google or Yelp. Positive reviews improve your online reputation and influence new customers.
9. Use Email Marketing to Stay Top-of-Mind
Collect emails from leads and clients, then send:
Seasonal service reminders
Promotions and discounts
Landscaping tips and updates
10. Follow Up with Past Clients
Don’t let past clients forget about you. Follow up with:
Thank-you notes
Maintenance reminders
Upsell opportunities (e.g., adding irrigation or hardscaping)
Boost Your Landscaping Business Sales with Contractor Back Office
Growing a landscaping business takes more than great lawn care—it requires visibility, trust, and smooth operations. Contractor Back Office helps landscaping contractors attract clients and streamline tasks so they can focus on delivering top-quality outdoor services like hardscaping, irrigation, tree trimming, and garden design..
Our Services Include:
Final Thoughts
Getting sales for your landscaping business takes a mix of online visibility, local networking, and professional credibility. By combining smart marketing with the right landscaping contractor insurance from Wexford Insurance, you’ll be ready to grow your business with confidence.
💬 Ready to protect your landscaping business and win more contracts?
Contact Wexford Insurance today.
