Landscaping Business Plan Template Guide
- Nate Jones, CPCU, ARM, CLCS, AU
- Sep 29
- 3 min read
Updated: Sep 30
Starting a landscaping business is an exciting opportunity—but success begins with a solid business plan. Whether you’re offering lawn care, hardscaping, irrigation, tree trimming, or garden design, a well-structured business plan helps you stay focused, attract clients, and secure funding.
In this guide, we’ll walk you through how to create a landscaping business plan step by step, with tips on what to include, how to stand out, and why landscaping contractor insurance from Wexford Insurance is a critical part of your foundation.
Why You Need a Landscaping Business Plan
A business plan is more than a document—it’s your roadmap to success. It helps you:
Define your services and target market
Set realistic financial goals
Plan for equipment and staffing
Prepare for risks and liabilities
Secure loans or investor funding
📘 Use the SBA’s business plan builder to get started with templates and examples.
Landscaping Business Plan Template
Here’s a breakdown of what to include in your landscaping business plan:
1. Executive Summary
Business name and location
Mission statement
Services offered (e.g., lawn care, hardscaping, irrigation)
Target market (residential, commercial, or both)
Brief overview of goals and vision
2. Company Description
Legal structure (LLC, sole proprietorship, etc.)
Ownership and management team
Business history (if applicable)
Unique selling proposition (USP)
💡 Highlight your niche—such as eco-friendly landscaping or commercial property maintenance—to stand out.
3. Market Analysis
Local demand for landscaping services
Competitor analysis
Pricing trends
Seasonal opportunities and challenges
📊 Check IBISWorld’s landscaping industry report for market insights.
4. Services Offered
List your core and optional services:
Lawn mowing and maintenance
Tree trimming and removal
Irrigation system installation
Hardscaping (patios, walkways, retaining walls)
Garden design and seasonal cleanups
5. Marketing and Sales Strategy
Branding and logo
Website and SEO strategy
Social media marketing
Referral programs and promotions
Local advertising and networking
Keep Your Business Running Smoothly With Contractor Back Office
Managing client inquiries and scheduling is key to growing your landscaping business. Contractor Back Office helps you stay organized and visible by managing your website, email, calendar, and social media—so you can focus on delivering great service and expanding your client base.
6. Operations Plan
Daily workflow and scheduling
Equipment and vehicle needs
Staffing and training plans
Software for invoicing and scheduling
7. Financial Plan
Startup costs (equipment, licenses, insurance)
Monthly operating expenses
Revenue projections
Break-even analysis
Funding needs (if applicable)
8. Insurance and Risk Management
Protect your business from the start with the right insurance. At Wexford Insurance, we specialize in landscaping contractor insurance tailored to your needs.
You’ll need:
General Liability Insurance – Covers property damage and injury claims
Commercial Auto Insurance – Protects your work vehicles
Commercial Property Insurance – Covers your office, tools, and inventory
Workers Compensation Insurance – Required if you hire employees
Tools and Equipment Coverage – Protects your gear from theft or damage
Final Thoughts
A strong business plan is the foundation of a successful landscaping company. It helps you stay organized, attract clients, and grow with confidence. And with the right landscaping contractor insurance from Wexford Insurance, you’ll be protected every step of the way.
💬 Ready to protect your landscaping business?
Contact Wexford Insurance to get started.
