How to Get Sales for a General Contractor Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Sep 16
- 3 min read
Whether you're just starting out or looking to grow your general contractor business, generating consistent sales is key to long-term success. From residential remodels to commercial construction, the competition is fierce—and standing out requires a smart, strategic approach.
At Wexford Insurance, we specialize in general contractor insurance and support contractors with insights that go beyond coverage. In this guide, we’ll share effective sales strategies to help you attract clients, win contracts, and build lasting relationships.
1. Build a Strong Online Presence
Your website is often the first impression potential clients get. Make sure it includes:
Clear service offerings (residential, commercial, industrial)
Portfolio of completed projects
Testimonials and reviews
Contact form and call-to-action buttons
💡 Optimize your site for local SEO so you show up in searches like “general contractor near me.”
2. Claim and Optimize Your Google Business Profile
A verified and optimized Google Business Profile helps you:
Appear in local search results
Collect and showcase reviews
Share updates and photos of recent projects
Encourage satisfied clients to leave reviews to boost credibility.
3. Network with Industry Professionals
Referrals are powerful. Build relationships with:
Real estate agents
Architects and designers
Property managers
Other specialty contractors (e.g., electricians, plumbers)
Attend local trade shows, chamber of commerce events, and builder expos.
4. Use Social Media to Showcase Your Work
Sharing project photos and videos
Promoting seasonal offers or services
Engaging with local homeowners and businesses
💡 Use hashtags like #GeneralContractor, #HomeRenovation, or #CommercialBuild to increase visibility.
5. Offer Free Estimates and Consultations
Offering free quotes or consultations builds trust and gets your foot in the door. Make sure your proposals are:
Clear and professional
Include timelines and pricing breakdowns
Highlight your insurance coverage and credentials
6. Run Targeted Advertising Campaigns
Invest in:
Google Ads targeting local construction keywords
Facebook Ads promoting seasonal services or promotions
Direct mail campaigns to homeowners or commercial property owners
Track ROI and adjust campaigns based on performance.
7. Build Long-Term Relationships with Clients
Repeat business and referrals come from great service. Focus on:
Clear communication
On-time delivery
Post-project follow-ups
Offering maintenance or upgrade services
Happy clients become your best salespeople.
8. Highlight Your Insurance and Professionalism
Clients want to know they’re protected. Mention your coverage in proposals and marketing:
Working with Wexford Insurance shows you’re serious about safety and compliance.
Boost Your General Contractor Business Sales with Contractor Back Office
Increasing sales in the general contracting industry requires more than just quality work—it takes visibility, trust, and smooth operations. Contractor Back Office provides the tools needed to attract new clients, stay connected with existing ones, and streamline the business side of things so more time can be spent on the job site.
Our Services include:
Website design to showcase services, past projects, and client testimonials.
SEO optimization to improve visibility in local search results and attract more leads.
Social media management to build trust and engage with the local community.
Invoice management to streamline billing and ensure faster payments.
Final Thoughts
Getting sales as a general contractor takes more than just skill—it takes visibility, trust, and consistency. By combining digital marketing, networking, and professional presentation, you’ll position your business to win more contracts and grow sustainably.
👉 Ready to protect your business while you grow?
Contact Wexford Insurance today an expert guidance.
