How Do I Get Commercial General Contractor Contracts?
- Nate Jones, CPCU, ARM, CLCS, AU
- Sep 17
- 3 min read
Breaking into the commercial construction market can be a game-changer for your general contracting business. Commercial contracts often come with larger budgets, longer timelines, and repeat business opportunities—but they also require a higher level of professionalism, compliance, and strategic outreach.
At Wexford Insurance, we help general contractors meet insurance requirements and build credibility to win commercial contracts. Whether you're just starting or scaling up, here are proven strategies to help you secure commercial general contractor contracts.
1. Build a Professional Brand That Inspires Confidence
Commercial clients want to work with contractors who look and operate like professionals. Your brand should reflect your reliability and experience. Start with:
A clean, mobile-friendly website showcasing past projects
A company logo and branded uniforms
Business cards and brochures
Active LinkedIn and social media profiles
Include testimonials, certifications, and a portfolio of completed work to build trust with potential clients.
Strengthen Your Brand with Contractor Back Office
A strong brand builds trust, attracts clients, and sets a business apart in a competitive market. Contractor Back Office provides the tools and support needed to create a consistent, professional image across every touchpoint.
Services include:
Website design to present services and projects with clarity and professionalism.
SEO optimization to improve search rankings and increase local visibility.
Social media management to maintain a consistent presence and engage with the community.
2. Get Licensed and Bonded
Before you can bid on commercial projects, you must meet legal and contractual requirements. This includes:
A valid contractor’s license in your state
Surety bonds to guarantee project completion
Insurance coverage that meets commercial standards
3. Register on Commercial Bid Platforms
Many commercial contracts are awarded through online bidding platforms. Register your business on:
BidClerk
GovWin for government contracts
These platforms allow you to view upcoming projects, submit proposals, and track bid results.
4. Network with Developers, Architects, and Property Managers
Relationships are key in commercial construction. Attend:
Local chamber of commerce events
Real estate development meetups
Construction trade shows
Industry association meetings like AGC or NAHB
Building relationships with decision-makers can lead to direct contract opportunities and referrals.
5. Create a Strong Bid Package
Your bid should be clear, competitive, and compliant. Include:
A detailed scope of work
Accurate cost estimates
Project timelines
Proof of insurance and bonding
References and case studies
Avoid vague language and make sure your bid aligns with the client’s expectations and budget.
6. Focus on Safety and Compliance
Commercial clients prioritize safety and legal compliance. Demonstrate your commitment by:
Following OSHA guidelines
Providing safety training for your crew
Maintaining proper documentation
Including safety plans in your proposals
7. Build a Reputation for Reliability and Quality
Once you land your first few commercial contracts, your reputation becomes your most powerful marketing tool. Focus on:
Delivering projects on time and within budget
Communicating clearly with clients
Maintaining clean and organized job sites
Documenting your work for future proposals
Satisfied clients often lead to repeat business and referrals.
8. Partner with Subcontractors and Vendors You Trust
Commercial projects often require specialized trades. Build a network of reliable subcontractors and vendors who:
Share your commitment to quality
Are properly licensed and insured
Can meet deadlines and budgets
Having a dependable team increases your capacity and credibility when bidding on larger projects.
Insurance Coverage You Need to Win Commercial Contracts
Commercial clients often require proof of insurance before awarding contracts. At Wexford Insurance, we help general contractors secure the right coverage to meet these requirements and protect their business:
Protects against property damage and bodily injury claims.
Covers your work vehicles and drivers.
Protects your office, tools, and materials.
Required if you have employees; covers workplace injuries.
Covers theft, damage, or breakdown of tools and machinery.
Final Thoughts
Securing commercial general contractor contracts takes preparation, professionalism, and persistence. By building your brand, meeting insurance and compliance requirements, and networking strategically, you’ll position your business for long-term success in the commercial construction market.
At Wexford Insurance, we’re here to help you protect your business and meet the requirements needed to win bigger contracts. Let us help you build a safer, more profitable future.
🛡️ Need help meeting insurance requirements for commercial contracts?
Contact Wexford Insurance today.
