How to Get Sales for a Furniture Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Oct 30
- 3 min read
Whether you're selling custom wood furniture, running a retail showroom, or managing an online store, getting consistent sales is the key to growing your furniture business. In today’s competitive market, beautiful products alone aren’t enough—you need smart marketing, strong branding, and the right insurance to protect your operations.
In this guide, we’ll explore proven strategies to attract customers, boost sales, and position your furniture business for long-term success.
1. Know Your Ideal Customer
Start by identifying who buys your furniture. Are you targeting:
Homeowners looking for custom pieces?
Interior designers sourcing for clients?
Commercial buyers furnishing offices or hotels?
Use surveys, customer feedback, and analytics to build buyer personas. Understanding your audience helps you tailor your messaging, product offerings, and advertising channels.
Learn more about building a furniture marketing strategy from Plytix.
2. Build a Strong Online Presence
Your website is your digital showroom. Make sure it’s:
Mobile-friendly and fast-loading
Filled with high-quality product images
Optimized for SEO with keywords like “custom furniture near me” or “modern wood dining table”
Integrated with e-commerce tools or appointment booking
Consider adding a blog with furniture care tips, design inspiration, and buying guides to attract organic traffic.
Explore best practices at ConvertCart.
3. Leverage Social Media and Visual Content
Platforms like Instagram, Pinterest, and TikTok are ideal for showcasing furniture. Share:
Room setups and styling ideas
Behind-the-scenes workshop content
Customer testimonials and reviews
Reels or videos showing furniture in use
Use hashtags like #FurnitureDesign, #CustomFurniture, and #InteriorInspo to reach new audiences.
4. Offer Customization and Visualization Tools
Customers love personalized furniture—but they also want to see how it will look. Use tools like:
3D product configurators
Augmented reality (AR) previews
Virtual room planners
These features reduce hesitation and increase conversion rates. Learn how retailers use visualization to boost sales at Ikarus Delta.
5. Use Local SEO and Google Business Profile
Optimize your Google Business Profile with:
Accurate location, hours, and contact info
Photos of your showroom or workshop
Customer reviews and ratings
Location-based keywords like “furniture store in [city]”
This helps you show up in local searches and attract nearby buyers.
6. Sell on the Right Platforms
Expand your reach by listing your products on trusted online marketplaces:
Etsy – Perfect for handmade and custom furniture. Etsy connects you with buyers who value craftsmanship and unique designs. Learn how to set up your shop and optimize listings for visibility.
Chairish – A curated marketplace for vintage and designer furniture. Chairish attracts design-savvy customers and offers white-glove delivery options for high-end pieces.
Facebook Marketplace – Great for local furniture sales with no listing fees. Use high-quality photos and join local buy/sell groups to increase visibility and trust.
Wayfair – A leading platform for furniture vendors. Wayfair offers wholesale partnerships, marketing support, and access to millions of customers across the U.S.
7. Run Promotions and Referral Programs
Encourage repeat business and word-of-mouth referrals with:
Seasonal discounts or bundle deals
Loyalty programs for returning customers
Referral incentives for clients who bring in new buyers
Boost Your Business Sales With Contractor Back Office
Need help attracting more clients and closing more deals? Contractor Back Office provides the tools and support to grow your business.
Services include:
Protect Your Business with Insurance
Sales growth is exciting—but it also increases your exposure to risks. Wexford Insurance helps furniture businesses stay protected with:
Final Thoughts
Getting sales for your furniture business takes more than great craftsmanship—it requires smart marketing, strong branding, and reliable protection. Whether you're selling online, in-store, or to commercial clients, Wexford Insurance is here to help you grow with confidence.
Contact us today.
