How to Get Sales for a Florist Shop Strategically
- Sep 11, 2025
- 3 min read
Running a florist shop is a blend of creativity and business savvy. Whether you’re designing arrangements for weddings, funerals, corporate events, or retail customers, one question remains key: How do I get more sales?
At Wexford Insurance, we help florist businesses protect their operations with tailored florist shop insurance—but we also understand the importance of driving revenue. In this guide, we’ll explore actionable strategies to help you increase sales, attract loyal customers, and compete effectively in today’s floral market.
1. Build a Strong Online Presence
Your website is your digital storefront. Make sure it’s:
Mobile-friendly and easy to navigate
Includes online ordering and delivery options
Features high-quality photos of your arrangements
Optimized for local SEO with keywords like “florist near me” or “wedding flowers [city]”
2. Leverage Social Media Marketing
Share behind-the-scenes content
Post seasonal promotions and holiday specials
Tag local venues and event planners
Run giveaways and contests to boost engagement
3. Partner with Event Planners and Venues
Weddings, corporate events, and funerals are high-value opportunities. Build relationships with:
Local wedding planners and coordinators
Funeral homes and memorial service providers
Hotels, restaurants, and event venues
Offer referral incentives or exclusive packages to encourage repeat business.
4. Offer Subscription Flower Delivery Programs
Recurring revenue is powerful. Create subscription plans for:
Weekly or monthly home deliveries
Office and corporate clients
Special occasions like birthdays or anniversaries
Include add-ons like greeting cards, chocolates, or vases to increase order value.
5. Upsell and Cross-Sell Add-Ons
Boost your average sale by offering:
Premium wrapping or custom vases
Gift bundles with candles, wine, or chocolates
Same-day delivery upgrades
Loyalty discounts for repeat customers
6. Run Seasonal Promotions and Campaigns
Capitalize on holidays and seasonal events:
Valentine’s Day, Mother’s Day, Christmas
Local festivals and community events
Back-to-school or graduation specials
Use email marketing and social media to promote limited-time offers.
7. Focus on Customer Experience and Retention
Happy customers come back—and refer others. Improve retention by:
Offering loyalty programs or punch cards
Sending thank-you notes or follow-up emails
Asking for reviews and testimonials
Providing excellent customer service at every touchpoint
8. Protect Your Business with Insurance
Sales growth is great—but protecting your business is essential. At Wexford Insurance, we offer:
General Liability Insurance – Covers customer injuries or property damage
Commercial Property Insurance – Protects your shop, inventory, and equipment
Commercial Auto Insurance – Covers your delivery vehicle
Workers’ Compensation Insurance – Required if you hire employees
Tools and Equipment Insurance – Covers damage or theft of floral tools
Grow Your Florist Shop with Contractor Back Office
Contractor Back Office florist shop owners attract more clients by managing websites, business calls , and social media platforms. These tools help showcase floral collections, promote seasonal events, and connect with customers making it easier to build a recognizable brand and grow the business.
Final Thoughts
Growing sales in your florist shop takes more than beautiful arrangements—it requires smart marketing, strong partnerships, and consistent customer engagement. By implementing these strategies and protecting your business with the right insurance, you’ll be well-positioned to thrive in a competitive market.
Wexford Insurance is here to support your growth every step of the way.
