How Do I Get Commercial Florist Contracts?
- Nate Jones, CPCU, ARM, CLCS, AU
- Sep 12
- 3 min read
Securing commercial florist contracts is one of the most effective ways to grow your flower business and generate consistent revenue. Whether you're targeting offices, hotels, restaurants, hospitals, or event venues, building long-term partnerships can elevate your brand and stabilize your income.
At Wexford Insurance, we specialize in helping florist businesses protect their operations with tailored florist shop insurance. But before you insure your business, let’s explore how to win commercial contracts and scale your floral services.
1. Identify Your Ideal Commercial Clients
Start by narrowing down the types of businesses that regularly need floral services:
Hotels and resorts for lobby arrangements and event decor
Restaurants for table centerpieces and seasonal displays
Corporate offices for weekly floral subscriptions
Hospitals and clinics for patient rooms and reception areas
Event venues for weddings, galas, and conferences
💡 Tip: Use platforms like Alignable and LinkedIn to connect with local business owners and decision-makers.
2. Offer Subscription Flower Services
Recurring floral subscriptions are attractive to commercial clients who want fresh flowers regularly without the hassle of reordering.
Weekly or bi-weekly deliveries
Custom arrangements based on season or theme
Maintenance and replacement services
💡 Tip: Highlight your subscription services on your website and social media. Consider using florist software like Floranext to manage recurring orders.
3. Create Professional Corporate Proposals
When pitching to commercial clients, your proposal should include:
Portfolio of past work
Pricing packages and customization options
Delivery and setup logistics
Insurance coverage and business credentials
4. Network with Event Planners and Venue Managers
Event planners and venue managers are key gatekeepers to large-scale contracts. Build relationships by:
Attending local business expos and wedding fairs
Offering free samples or trial arrangements
Partnering for styled shoots or promotional events
💡 Tip: Join industry associations like The Society of American Florists to expand your network and credibility.
5. Build a Strong Online Presence
Commercial clients often research vendors online before reaching out. Make sure your digital presence reflects professionalism:
👉 Explore our blog on how to price your florist shop services to ensure your proposals are profitable.
Build a Professional Brand with Contractor Back Office
Contractor Back Office helps Florist shop owners present a polished and credible image by managing websites, SEO Management, and social media platforms. These tools make it easier to showcase your services, highlight your portfolio, and build trust with commercial clients seeking reliable grooming partners.
6. Protect Your Business with Florist Shop Insurance
Commercial clients want to work with vendors who are reliable and insured. At Wexford Insurance, we help florist shops secure coverage that builds trust and protects your operations:
General Liability Insurance – Covers property damage or injury during setup
Commercial Auto Insurance – Protects delivery vehicles and drivers
Commercial Property Insurance – Safeguards your shop and inventory
Workers’ Compensation Insurance – Required if you have employees
Florist Equipment Coverage – Covers coolers, tools, and design equipment
Final Thoughts
Winning commercial florist contracts takes strategy, professionalism, and persistence. By targeting the right clients, offering subscription services, and presenting polished proposals, you can grow your business and build lasting partnerships. And when you're ready to protect those partnerships, Wexford Insurance is here to help.
Frequently Asked Questions (FAQs)
How do I price florist services?
What florist shop equipment should I buy first?
How do I get sales for florist shop?
