How to Get Sales for a Dry Cleaning Business?

Growing a dry cleaning business requires more than just offering quality garment care—it’s about attracting new customers, building loyalty, and standing out in a competitive market.

At Wexford Insurance, we help dry cleaners, laundromats, and garment care businesses protect their operations so they can focus on growth. If you’re looking for ways to boost sales, these strategies will help you increase revenue and customer retention.

1. Build a Strong Online Presence

Modern customers search online before choosing a service. Create a professional website that highlights your services, pricing, and pickup/delivery options. Optimize your site with SEO keywords like dry cleaning services near me and garment care solutions.

For help improving visibility, check out this Google SEO Starter Guide.

2. Offer Pickup and Delivery Services

Convenience sells. Many customers prefer home or office pickup and delivery. Promote this service on your website and social media. If you add delivery, make sure your vehicles are covered under Commercial Auto Insurance to protect your business.

3. Use Social Media Marketing

Platforms like Facebook and Instagram are perfect for showcasing before-and-after garment transformations. Run targeted ads to reach local customers and share promotions like “First Order Discount” or “Refer a Friend.”

4. Create Loyalty Programs

Reward repeat customers with discounts or free services after a certain number of visits. Loyalty programs encourage retention and increase lifetime customer value.

5. Partner with Local Businesses

Hotels, restaurants, and offices often need bulk garment care. Approach them with tailored packages and competitive pricing. These commercial accounts can significantly boost revenue.

6. Collect and Showcase Reviews

Positive reviews build trust. Encourage satisfied customers to leave feedback on Google Business Profile and Yelp. Respond to reviews promptly to show you value customer input.

Boost Your Business Sales With Contractor Back Office

Struggling to to attract new customers and close more deals? Contractor Back Office offers the solutions you need to grow your business and simplify operations.

Services include:

• Website Design & Management

• SEO Optimization

• Social Media Management

• Bookkeeping Services

• CRM Management

• Bids & Estimates

• Phone Support

CONTACT US TODAY

Protect Your Growth with Insurance

As you expand, risks increase. Wexford Insurance offers coverage tailored for dry cleaning businesses:

• General Liability Insurance 

• Commercial Property Insurance 

• Equipment Insurance 

• Workers’ Compensation 

• Commercial Auto Insurance 

REQUEST A FREE QUOTE

Final Thoughts

Growing your dry cleaning business isn’t just about marketing—it’s about creating a complete strategy that combines convenience, trust, and protection. By focusing on customer experience, building strong partnerships, and securing comprehensive insurance coverage, you’ll position your business for long-term success.

Contact us today.

Frequently Asked Questions

1. What licenses or certification are needed to start a dry cleaning business?

2. How much does it cost to start a dry cleaning business?

3. What business plan template do I need for a dry cleaning business?