How Do I Price My Dry Cleaning Services?
- Nate Jones, CPCU, ARM, CLCS, AU
- Nov 6
- 2 min read
Pricing your dry cleaning services correctly is one of the most important steps to running a profitable business. If you set prices too low, you risk losing money. If you set them too high, customers may look elsewhere. The goal is to find a balance that covers your costs, generates profit, and remains competitive in your market.
This guide will help you create a dry cleaning pricing strategy that works for your business.
1. Calculate Your Operating Costs
Before setting prices, calculate your operating costs. These include rent, utilities, labor, cleaning supplies, and equipment maintenance. Your pricing should always cover these costs plus a profit margin.
2. Research Local Market Rates
Check what other dry cleaners in your area charge for similar services. This helps you stay competitive while avoiding underpricing. Consider offering premium services like same-day cleaning or eco-friendly options at a higher price point.
3. Factor in Garment Complexity
Not all garments are equal. Pricing should reflect:
Fabric type (delicate fabrics require more care)
Garment size (larger items like coats cost more)
Special treatments (stain removal, alterations)
Create a pricing chart that clearly lists costs for different garment types and services.
4. Add a Profit Margin
After covering costs, add a reasonable profit margin—typically 10–20%. This ensures your business grows and can handle unexpected expenses.
Need help calculating margins? Try the Shopify profit margin calculator for a quick estimate.
5. Offer Packages and Memberships
Consider bundle pricing or loyalty programs to encourage repeat customers. For example:
Monthly subscription for unlimited shirts
Discounted rates for bulk orders
6. Review and Adjust Regularly
Costs change over time—utilities, chemicals, and labor may increase. Review your pricing every 6–12 months to stay profitable.
Why Insurance Matters When Pricing
Insurance is a critical part of your cost structure and protects your business from unexpected risks. Common coverages for dry cleaners include:
If you’re starting or expanding your dry cleaning business, Wexford Insurance specializes in dry cleaner business insurance programs tailored to your needs.
Final Thoughts
Pricing your dry cleaning services isn’t just about covering costs—it’s about creating a sustainable business model that attracts customers and keeps your operations secure. By understanding your expenses, researching the market, and factoring in insurance, you can set prices that make your business profitable and competitive.
If you’re starting or growing your dry cleaning business, make sure your pricing strategy includes insurance protection.
Contact Wexford Insurance today to learn how we help dry cleaners protect their investment.