How Do I Price My Pressure Washing Services?
- Nate Jones, CPCU, ARM, CLCS, AU
- Aug 4, 2025
- 2 min read
Starting a pressure washing business is a smart move but pricing your services correctly is crucial to staying competitive and profitable. Whether you're cleaning residential driveways or commercial buildings, understanding how to set your rates can make or break your success.
At Wexford Insurance, we specialize in helping pressure washing businesses protect their operations with tailored insurance coverage. In this guide, we’ll walk you through how to price your pressure washing services and why factoring in insurance costs is essential to long-term growth.
Key Factors That Influence Pressure Washing Pricing
1. Surface Type and Size
Pricing often depends on the material and square footage being cleaned. For example:
Concrete driveways: $0.08–$0.35 per sq. ft.
House siding: $0.10–$0.50 per sq. ft.
Roofs: $0.20–$0.60 per sq. ft.
👉 Check out this pressure washing pricing calculator
2. Job Complexity
Jobs requiring ladders, special chemicals, or delicate surfaces (like wood or stucco) may require higher rates due to increased labor and risk.
3. Local Market Rates
Research competitors in your area to understand what customers are willing to pay. Pricing too low can hurt your margins, while pricing too high may drive clients away.
👉 Explore local pressure washing rates on Thumbtack
4. Travel and Setup Time
Include costs for fuel, travel time, and equipment setup—especially for jobs outside your immediate service area.
5. Insurance and Business Costs
Don’t forget to factor in your insurance premiums, equipment maintenance, marketing, and administrative expenses.
At Wexford Insurance, we offer:
General Liability Insurance – Protects against property damage and injury
Equipment Insurance – Covers your pressure washers and tools
Commercial Auto Insurance – For vehicles used in your business
Workers’ Compensation – Required if you hire employees
Popular Pricing Models
Flat Rate Pricing
Charge a fixed price for common jobs (e.g., $150 for a driveway). This is simple and easy for customers to understand.
Per Square Foot Pricing
Ideal for larger or more complex jobs. Measure the area and multiply by your rate.
Hourly Pricing
Useful for unpredictable jobs. Average rates range from $50–$150/hour depending on location and experience.
Tips for Setting Competitive Prices
Offer bundle discounts (e.g., house + driveway cleaning)
Provide free estimates to build trust
Use tiered pricing for basic vs. premium services
Highlight your insurance coverage to justify your rates
Ready to Protect Your Pressure Washing Business?
Whether you're just starting out or scaling your services, Wexford Insurance is here to help. We offer specialized insurance programs designed for pressure washing professionals.
Frequently Asked Questions (FAQs)
1. How much should I charge per square foot for Pressure washing business?
2. Should I include insurance costs in my pricing in pressure washing business?
