How To Get Sales for a Roofing Business?

Nate Jones, CPCU, ARM, CLCS, AU
Aug 12
3 min read

Updated: Aug 19

Growing a roofing business takes more than just quality craftsmanship—it requires smart marketing, strategic networking, and building trust with potential clients. Whether you're launching a new roofing company or trying to scale your existing one, implementing the right sales strategies can help you attract more customers and close more deals.

At Wexford Insurance, we specialize in helping roofing contractors protect their businesses with tailored insurance solutions. But we also understand the importance of helping you grow. In this guide, we’ll share proven ways to generate sales and build a thriving roofing company.

1. Build a Strong Online Presence

Your website is often the first impression potential customers get. Make sure it’s:

Mobile-friendly and fast-loading
Clear about your services and service areas
Optimized with local keywords like “roofing contractor in [your city]”

Include high-quality photos of past projects, customer testimonials, and a contact form. Don’t forget to link to your Google Business Profile.

2. Use Local SEO and Google Business Profile

Local SEO helps your business show up in search results when people look for roofing services nearby. Key steps include:

Claiming and optimizing your Google Business Profile
Getting listed in local directories (Yelp, Angi, HomeAdvisor)
Encouraging satisfied customers to leave reviews

3. Run Paid Ads and Social Media Campaigns

Paid advertising can deliver fast results when done right. Consider:

Google Ads for targeting people actively searching for roofing services
Facebook and Instagram Ads for brand awareness and retargeting
Promoting seasonal offers or free inspections

🔗 Roofing ad campaign tips

4. Network with Real Estate Professionals and Property Managers

Building relationships with realtors, property managers, and home inspectors can lead to consistent referrals. Offer:

Free roof inspections for new listings
Partnership discounts
Fast turnaround for urgent repairs

🔗 How to build referral partnerships

5. Offer Seasonal Promotions and Referral Incentives

Create urgency and reward loyalty with:

Limited-time discounts during storm season or peak months
Referral bonuses for past clients
Loyalty programs for repeat customers

🔗 Roofing promotion ideas

6. Leverage Insurance Credibility to Win Contracts

Many homeowners and commercial clients want to know they’re hiring a fully insured contractor. Highlight your coverage in proposals and marketing materials:

General Liability Insurance – Protects against property damage and injuries
Workers’ Compensation Insurance – Covers employee injuries on the job
Commercial Auto Insurance – Covers your work vehicles and drivers
Tools & Equipment Coverage – Protects your gear from theft or damage
Commercial Property Insurance – Covers your office, warehouse, or storage space

Wexford Insurance — **REQUEST A FREE QUOTE**

Bonus Resource: Focus on Sales While Contractor Back Office Handle the Rest

Growing your roofing business means staying on top of sales, leads, and client communication. Contractor Back Office helps streamline your operations by managing invoicing, website, CRM, and social media—so you can focus on selling your services and building lasting customer relationships.