How Do I Get Sales for a Concrete Pumping Business?
- Nate Jones, CPCU, ARM, CLCS, AU
- Nov 13
- 2 min read
Running a concrete pumping business is profitable, but generating consistent sales requires more than owning pump trucks. You need a strong marketing strategy, industry networking, and a reputation for reliability.
In this guide, we’ll share actionable steps to help you attract customers and grow your concrete pumping business.
Why Sales Are Challenging in Concrete Pumping
Concrete pumping is a niche service, and most clients are contractors, builders, and developers. They value reliability, safety, and cost efficiency. To win projects, you must position your business as a trusted partner.
1. Build a Strong Online Presence
Create a Professional Website – Showcase your services, equipment, and project photos.
Optimize for Local SEO – Use keywords like “concrete pumping services near me” and “boom pump rental”.
Add Contact Forms and Quote Requests – Make it easy for contractors to reach you.
2. Network with Contractors and Builders
Attend local construction trade shows.
Join industry associations like the American Concrete Pumping Association.
Offer referral incentives to contractors.
Post project photos and videos on:
LinkedIn – Connect with contractors and developers.
Facebook & Instagram – Showcase your equipment and completed jobs.
Use hashtags like #ConcretePumping and #ConstructionServices.
Struggling to market your business? with marketing and SEO? Visit Contractor Back Office for website and marketing support.
4. Offer Competitive Pricing and Flexible Scheduling
Contractors value efficiency. Provide:
Hourly or per-yard pricing options.
Emergency or same-day service for urgent projects.
5. Highlight Safety and Insurance
Clients want assurance that you’re covered. Promote your insurance coverage:
6. Use Paid Advertising
Google Ads – Target keywords like “concrete pump truck rental”.
Local Directories – List your business on construction service platforms.
Final Thoughts
Getting sales for a concrete pumping business requires a mix of online marketing, networking, and operational excellence. Build trust by showcasing your experience, safety standards, and insurance coverage.
Ready to protect your business?
Contact us today.
