How to Get Sales for a Concrete Contracting Business?
- Nate Jones, CPCU, ARM, CLCS, AU
- Sep 2
- 3 min read
Growing a concrete contracting business takes more than just skill with a trowel—it requires a strategic approach to sales, marketing, and client acquisition. Whether you're just starting out or looking to expand, understanding how to consistently generate leads and win contracts is key to long-term success.
At Wexford Insurance, we specialize in helping concrete contractors protect their businesses with tailored insurance solutions. In this guide, we’ll walk you through proven strategies to get sales, attract new clients, and build a strong reputation in the concrete industry.
1. Define Your Niche and Target Market
Concrete services vary widely, and specializing can help you stand out. Focus on one or more of the following:
Sidewalk and Driveway Contractors
Patio and Slab Installers
Footers and Foundation Contractors
Flatwork and Decorative Concrete Specialists
Understanding your niche allows you to tailor your messaging and target the right clients—whether residential homeowners, commercial developers, or municipal agencies.
📌 Read More: Types of Concrete Services
2. Build a Professional Online Presence
Your website is often the first impression potential clients get. Make sure it includes:
Clear service descriptions
High-quality project photos
Testimonials and reviews
Contact forms and quote request options
SEO-optimized content for local search visibility
3. Leverage Local SEO and Google Business Profile
Set up and optimize your Google Business Profile to appear in local searches. Include:
Accurate business information
Service categories
Customer reviews
4. Network and Build Relationships
Sales often come from relationships. Connect with:
Local builders and general contractors
Real estate developers
Municipal project managers
Homeowner associations
Attend trade shows, join local business groups, and stay active in your community to build trust and visibility.
5. Offer Competitive Bids and Clear Proposals
When bidding on projects, make sure your proposals are:
Professionally formatted
Transparent with pricing and timelines
Backed by insurance and licensing credentials
Customized to the client’s needs
📌 Read more Free Construction Proposal Templates
6. Use Social Media and Job Site Marketing
Showcase your work on platforms like Instagram, Facebook, and LinkedIn. Post:
Before-and-after photos
Time-lapse videos of pours
Client testimonials
Educational content about concrete services
Also, use branded signage at job sites to attract local attention.
7. Protect Your Business with Insurance
Clients want to work with contractors who are insured and reliable. At Wexford Insurance, we help concrete contractors secure coverage that builds trust and protects their operations.
Recommended policies include:
Boost Your Sales With Contractor Back Office
Struggling to find new concrete jobs? Contractor Back Office helps you attract clients with professional websites, automated invoicing, social media management, and bids & estimate tools—so your business looks sharp and ready to win more work.
Conclusion
Getting sales for your concrete contracting business requires a mix of marketing, networking, and professionalism. By defining your niche, building a strong online presence, and protecting your business with the right insurance, you’ll be well-positioned to win contracts and grow sustainably.
Ready to grow your concrete business?
Contact Wexford Insurance today at 317-942-0549 to learn more about our specialized insurance programs for concrete
contractors.
