General Contractor Business Plan Template Guide
- Nate Jones, CPCU, ARM, CLCS, AU
- Sep 16
- 2 min read
Starting a general contractor business is a smart move in today’s growing construction market—but success begins with a solid business plan. Whether you're managing residential remodels, commercial build-outs, or industrial projects, having a clear roadmap helps you stay organized, attract clients, and secure funding.
At Wexford Insurance, we specialize in general contractor insurance and support contractors with tailored coverage and business insights. In this guide, we’ll walk you through a business plan template that covers startup costs, licensing, marketing, growth strategies, and insurance requirements.
What to Include in Your General Contractor Business Plan
Here’s a breakdown of the key sections every general contractor business plan should include:
1. Executive Summary
Business name and location
Mission statement
Overview of services (residential, commercial, industrial)
Business goals and vision
2. Company Description
Legal structure (LLC, sole proprietorship, corporation)
Ownership and management team
Experience and qualifications
Target market and service area
3. Market Analysis
Local construction trends
Competitor overview
Target customer profiles (homeowners, developers, property managers)
Opportunities and threats in your market
4. Services Offered
General contracting
Project management
Design-build services
Specialty trades (e.g., roofing, concrete, framing)
Include pricing models and service packages to show how you’ll generate revenue.
5. Marketing and Sales Strategy
Branding and website development
Local SEO and Google Business Profile
Social media marketing
Networking with builders, architects, and real estate agents
Referral programs and client retention strategies
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6. Operations Plan
Office setup and equipment
Hiring and subcontractor management
Project scheduling and software tools
Safety protocols and compliance procedures
7. Startup Costs and Financial Projections
Equipment and vehicle purchases
Licensing and permits
Insurance premiums
Marketing and website costs
Monthly operating expenses
Include projected revenue, profit margins, and break-even analysis.
8. Insurance Requirements
Insurance is a critical part of your business plan. At Wexford Insurance, we help general contractors secure:
Insurance is essential to protect your business from risks like property damage, injuries, and lawsuits. At Wexford Insurance, we help general contractors secure:
General Liability Insurance – Covers third-party claims
Workers Compensation Insurance – Required if you have employees
Commercial Property Insurance – Covers your office or storage space
Commercial Auto Insurance – Protects your work vehicles
Equipment Insurance – Covers your tools and machinery
Final Thoughts
A well-structured business plan is your blueprint for launching and growing a successful general contractor business. It helps you stay focused, attract clients, and secure financing—while ensuring you’re protected from risk.
👉 Ready to protect your general contracting business?
Contact Wexford Insurance today for a custom quote and expert guidance.
