Accounting Business Plan Template for New Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Aug 15
- 2 min read
Updated: Aug 19
Starting an accounting business is a smart move for professionals with a background in finance, tax, or bookkeeping. But before you begin offering services, you need a solid business plan to guide your growth, attract clients, and secure the right insurance coverage.
In this guide, we’ll walk you through what to include in your accounting business plan template, how to structure it for success, and how Wexford Insurance can help protect your firm with tailored coverage.
Why You Need an Accounting Business Plan
A business plan helps you:
Define your services and target market
Set financial goals and pricing strategies
Plan for staffing, software, and operations
Prepare for risks and insurance needs
Whether you're launching a solo bookkeeping practice or a full-service accounting firm, a business plan is your roadmap to profitability.
Key Sections of an Accounting Business Plan
1. Executive Summary
Outline your mission, vision, and goals. Include a brief overview of your services and target clients.
2. Market Analysis
Research your local competition, industry trends, and client needs. Identify your niche—small businesses, contractors, freelancers, etc.
3. Services Offered
List your core services:
Bookkeeping
Tax preparation
Payroll
Financial consulting
4. Marketing Strategy
Explain how you’ll attract clients using SEO, Google Ads, LinkedIn, networking, and referrals.
Strategic Support for Smarter Marketing
A solid marketing strategy is key to launching a successful accounting business. Contractor Back Office helps streamline your operations by managing bookkeeping website and social media management—giving you more time to focus on client service and business growth.
5. Operations Plan
Detail your office setup, software tools (e.g., QuickBooks, Xero), and workflow processes.
6. Financial Projections
Include startup costs, revenue forecasts, and break-even analysis.
7. Insurance and Risk Management
Protect your business with the right insurance policies. At Wexford Insurance, we recommend:
General Liability Insurance – Covers third-party injuries or property damage.
Commercial Auto Insurance – Covers vehicles used for business travel.
Commercial Property Insurance – Protects your office and equipment.
Workers’ Compensation Insurance – Required if you hire employees.
Equipment Insurance – Covers laptops, printers, and other essential tools.
Call to Action
Ready to launch your accounting business with confidence?
Let Wexford Insurance help you protect your firm with customized coverage designed for financial professionals.
