Top Marketing Strategies for Masonry Contractors to Get More Clients
- Nate Jones, CPCU, ARM, CLCS, AU
- Dec 4, 2025
- 3 min read
Discover the best marketing strategies for masonry contractors to attract more clients using digital tools, referrals, branding, and local promotion.
Competition is growing in the construction industry, and masonry contractors looking to scale their business need strategic marketing — not just word-of-mouth.
Below are the top marketing strategies for masonry contractors that work in today’s market.
1. Build a Professional Contractor Website
A professional, search-optimized website works as your digital showroom. It should showcase:
Services offered (bricklaying, stonework, veneer, retaining walls, etc.)
Project photos and before/after images
Service areas
Customer reviews
Licensing and insurance
Certifications and associations
Include clear calls to action like “Request a Quote” to help convert visitors into leads.
2. Use Local SEO to Rank in Search Results
Most homeowners and builders search online for masonry work. To rank locally:
Claim your Google Business Profile
Add photos and service descriptions
Collect reviews
Add your location to your website
Use local keywords like “masonry contractor near me”
Local SEO helps clients find you right when they need your services.
3. Showcase Work With Photo and Video Content
Masonry is visual — your marketing should be too. Create:
Job site videos
Time-lapse brick or stone installations
Tool tips and educational content
Before/after galleries
Drone shots for large projects
Share content on social platforms like Instagram, Facebook, and TikTok.
4. Ask for Reviews and Use Them in Your Branding
Customer reviews are powerful social proof. Ask satisfied clients to leave feedback, then showcase it on:
Your website
Facebook
Email campaigns
Brochures and proposals
Respond to reviews professionally — even the negative ones — to show reliability.
5. Partner With General Contractors and Designers
Form relationships with:
Home builders
General contractors
Landscape architects
Designers
Real estate developers
Most commercial and custom residential masonry jobs come through partnerships — not individual homeowners.
Offer consistent pricing and show up on time. Delivering quality is your long-term marketing plan.
6. Use Paid Advertising to Generate Faster Leads
Paid ads can help you build volume quickly.
Options include:
Google Ads (for search demand)
Meta Ads (for social targeting)
Local print advertising
Home improvement platforms
Focus ad campaigns on services with the highest demand and profitability in your area.
7. Attend Local Industry Events
Join local contractor associations, training programs, and trade shows. Meeting people face-to-face builds trust faster than digital marketing alone.
Examples include:
Masonry Contractors Association
Local builder associations
Home shows and expos
Trade schools
Chamber of Commerce events
Bring a portfolio and business cards. Make a memorable first impression.
8. Professional Branding: Logo, Trucks & Gear
Strong visual branding helps clients remember you.
Branded jobsite signs
Truck decals
Uniforms and safety gear
Clean, consistent logo and typography
Branding shows clients you operate a professional business — not just a one-off job crew.
Need Logo Website and Marketing Support?
Contractor Back Office helps you build a powerful brand, attract high-quality clients, and streamline your operations so you can focus on what you do best—delivering exceptional work.
Our Services Include:
10. Maintain Insurance to Increase Credibility
Clients, general contractors, and commercial builders want to work with properly insured businesses. It protects them and you — which is why insurance should be part of your marketing.
Recommended coverages for masonry contractors include:
Demonstrating proper insurance coverage is a competitive advantage during bidding and proposal reviews.
Final Thoughts
Marketing a masonry contracting business requires a blend of modern digital tools and traditional relationship-building. While a great portfolio matters, visibility and credibility are what get you in front of the right clients.
To appear more professional and win larger bids, make sure your business carries the right insurance and highlights it in your proposals — this not only builds trust but also opens doors to high-value contracts.
Contact us today.
