Masonry Contracting Business Plan Template: A Complete Guide
- Nate Jones, CPCU, ARM, CLCS, AU
- Dec 4, 2025
- 3 min read
Starting a masonry contracting business requires more than skills with brick and stone — it demands a clear business plan. A well-structured plan helps guide your pricing, marketing, operations, and growth strategy. It also shows clients and partners that you run a professional, organized business.
Whether you’re launching a new masonry company or updating your current business model, this guide provides a smart, simple plan template built for masonry contractors.
Below you’ll find a step-by-step outline to build your business plan, plus expert tips and a natural workflow you can follow.
Masonry Contracting Business Plan Template
Below is a complete plan layout you can use today.
1. Executive Summary
Include a short overview of your business:
Company name
Owner information
Services offered
Service area
Target market
Business goals
Mission statement
Example goal: “Become a leading masonry contractor in the region specializing in stone veneer installations.”
2. Company Overview
Explain your company in more detail:
Years of experience
Business structure (LLC, Corp, etc.)
Competitive advantages
Any certifications
Supplier relationships
3. Services You Offer
Clearly define your masonry services:
Bricklaying and blockwork
Stone and veneer installation
Masonry restoration
Chimneys and fireplaces
Outdoor structures (patios, retaining walls)
Custom stonework
Highlight specialty services to stand out in your local market.
4. Market Analysis
Research your area to understand competition and opportunity:
Explore More in IBISWorld
Target Market
Define your ideal customer:
Residential homeowners
Home builders
Commercial builders
Property managers
Competitor Analysis
Summarize:
Who your main competitors are
Their pricing range
Their strengths/weaknesses
Your differentiation strategy
5. Marketing and Sales Strategy
Explain how you plan to attract customers:
Branding
Logo, website, colors
Truck signage
Employee uniforms
Marketing Channels
Website with portfolio
Local SEO
Contractor directories
Social media
Builder partnerships
Sales Strategy
On-site estimates
Detailed proposals
Contract signing process
Upsell maintenance or custom finishes
Struggling to market your business? Contractor Back Office is here to help. We provide Social Media Marketing, SEO, and custom website design to make your business stand out.
6. Operations Plan
Outline how you run your business:
Daily Operations
Scheduling jobs
Site preparation
Safety protocols
Equipment maintenance
Equipment
List tools and systems you rely on:
Mixers, scaffolding, trowels
Trucks or trailers
Software: estimating, job costing, invoicing
Staffing
Masons, apprentices, laborers
Seasonal labor strategy
Hiring and training plan
Financial Plan
Outline your financial structure:
Startup Costs
Tools and equipment
Licensing
Initial materials
Website and branding
Pricing Strategy
Base pricing on:
Material costs
Labor hours
Overhead
Profit margin targets
Revenue Forecast
Estimate based on:
Average project size
Expected monthly projects
Seasonal trends
8. Risk Management and Insurance
Protecting your business is critical to long-term profitability. A single claim — property damage, crew injury, or vehicle accident — can impact your bottom line.
Masonry contractors commonly secure:
Helps protect against property damage or injury claims.
Supports injured employees with required benefits.
Protects vehicles transporting tools and materials.
Covers tools and machinery against theft or damage.
Protects against errors in design or project recommendations.
A tailored insurance plan strengthens your business plan by showing financial responsibility and risk control.
Wexford Insurance specializes in insurance for masonry contractors nationwide. Get a customized policy built for your business goals.
Final Tips
Keep your business plan updated each year
Monitor local market changes
Track job profitability closely
Maintain detailed financial records
Budget for equipment replacement
A business plan is not a one-time document — it evolves with your experience and growth.
Conclusion
Starting or growing a masonry contracting business requires a clear vision, organized operations, and a strong financial plan. A detailed business plan helps you understand your market, price projects correctly, and manage resources efficiently.
Protecting the business you’re building is just as important as planning it. Partnering with the right insurance provider ensures that unexpected events don’t derail your success. Wexford Insurance specializes in insurance for masonry contractors nationwide, helping you create a coverage plan aligned with your goals.
Contact us today.
